With the Google Conversion Events tag, you can send conversion data directly to Google’s advertising platforms (such as Google Ads) through the Data Manager API. It supports transmitting one or many conversion events in a single request. The tag includes tools for handling user data, consent signals, advertising identifiers, and custom parameters.
Accurate click attribution. The tag supports all key ad identifiers (including gclid, gbraid, and wbraid) along with the landing-page user agent and IP address, ensuring precise attribution for ad clicks.
Data enrichment. It allows you to send data sets such as conversion details (value, currency, transaction ID), user information (email, address, phone), device data, user properties (e.g., customer type), and rich eCommerce cart information (items, merchant ID).
Batch processing. With the Multiple Conversion Events mode, you can upload a preformatted JSON array containing up to 2,000 conversions in a single request, making it ideal for high-volume websites or bulk data processing.
Reliable data tracking. By sending data server-to-server, the tag delivers more accurate conversion measurement and minimizes the effects of client-side restrictions like ad blockers and browser privacy features such as Apple’s Intelligent Tracking Prevention (ITP).
Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.
Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.
