How to set up tagging server URL for server GTM
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
1645183440Awin server-to-server tracking using server Google Tag Manager
In this blog post, I want to discuss how to set up Awin server-to-server tracking using server GTM and why server-to-server communication is necessary.
1601828340How to set up Google Tag Manager Server Container
Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.