Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.
Maryna Semidubarska
Jul 8, 2025
Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
Maryna Semidubarska
Mar 25, 2026
Check out how Stape partner Us records 50% conversions increase for a Belgian beauty products retailer.
Ivanna Holubovska
Mar 23, 2026
Protect your data from loss and leakage with server-side tracking. Filter, validate, and control what reaches analytics and ad platforms.
Maryna Semidubarska
Mar 20, 2026
Google's new tag feature unifies online and CRM data as a source of truth to recover lost conversions and attribute high-value leads. Check how to configure it.
Uliana Lesiv
Mar 19, 2026
Discover how Stape Care fixed inconsistent analytics and attribution gaps by filtering irrelevant traffic and bot activity using our power-ups.
Roman Kaliniichuk
Mar 18, 2026
Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.
Uliana Lesiv
Mar 16, 2026
Download the agency handbook to improve tracking accuracy, pitch server-side tracking with confidence, and grow recurring revenue streams with Stape
Ira Holubovska
Mar 2, 2026
Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Stape Analytics, GA4, and ad platforms.
Maryna Semidubarska
Feb 27, 2026
See how Lars Friis recovered 5-20% Google Ads conversions by extending click ID cookie lifespan using server-side tracking with Stape.
Andrii Kondratiuk
Feb 20, 2026
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
Uliana Lesiv
Feb 18, 2026
See how our client improved Total Revenue by +37.5% and Average Purchase Revenue per user by +184 % using server-side tracking with Stape.
Andrii Bondarenko
Feb 13, 2026
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
Uliana Lesiv
Feb 6, 2026
3 brands restored conversion data in Google Ads and Meta with server-side tracking on Stape. Results: 100% orders tracked, +55% conversions, +56% revenue
Maryna Semidubarska
Feb 5, 2026
Jespers Planteskole reached 97–98% of revenue tracked with order data sent to GA4 and Meta through a server Google Tag Manager container.
Maryna Semidubarska
Jan 30, 2026
Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
Ivanna Holubovska
Jan 26, 2026
Finobo increased tracked leads from 10% to 85% after switching to server-side tracking and sending lead events through Meta Conversions API.
Maryna Semidubarska
Jan 23, 2026
sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.
Maryna Semidubarska
Jan 21, 2026
Stape vs Google Cloud Run for Shopify sGTM: Analyzify’s October 2025 comparison shows ~3x lower cost per 10k GA4 page_view requests with Stape.
Ivanna Holubovska
Jan 19, 2026
Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.
Tymofii Sankov
Jan 15, 2026
CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.
Mariia Akrybai
Jan 9, 2026
Recover lost data and improve site performance by moving Piano Analytics to server-side GTM. Learn how to configure the Stape Piano Analytics Client and Tag.
Uliana Lesiv
Jan 7, 2026
