[Stape webinar] Microsoft Advertising CAPI is now open to everyone
Updated Nov 5, 2026 comments
Browser-only tracking can leave Microsoft Ads conversions out of your reports. Now that Microsoft Advertising has opened its Conversions API (CAPI) to everyone, any advertiser can generate an authorization token and send conversions from the server. In this webinar, you’ll learn how CAPI works alongside the Universal Event Tracking (UET) tag and watch a live setup in server-side Google Tag Manager (sGTM) with Stape.
Speaker:
✨ Webinar agenda
- 1.
What Microsoft Advertising CAPI is and why it matters
Learn what the public launch of Microsoft’s Conversions API means for advertisers and how server-to-server events complement the UET tag and help you keep conversion tracking accurate when browser tracking is limited. - 2.
How Microsoft Advertising CAPI works: data and requirements
Explore what data Microsoft Advertising CAPI needs and how it helps match conversions to your ads. - 3.
Live demo: setting up Microsoft Advertising CAPI with Stape
Watch a step-by-step setup in sGTM with the Microsoft Ads UET Conversion API tag by Stape. - 4.
Questions and answers session
Get answers about Microsoft Advertising CAPI setup, functionality, and implementation.
✨ Who should watch:
- Tracking specialists and sGTM users who manage Microsoft Ads conversion tracking.
- Marketers and analysts who want more reliable Microsoft Ads reporting and attribution.
- Agencies that set up and maintain Microsoft Ads tracking for clients.
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