Marketing insights
Server-side tracking misconceptions agencies should clear up before implementation – covering ad blockers, consent, cookie lifetimes, and conversion recovery in detail.
By Josh SilverbauerSep 3, 2026
Analytics platforms
By Uliana LesivSep 8, 2026
By Manisha MistryJul 23, 2026
By Maryna SemidubarskaSep 30, 2026
sGTM
Deploying server-side tracking is just the start. Learn how to keep your client's data accurate over time with a repeatable three-step troubleshooting loop.
By Manisha MistrySep 2, 2026
Ad platforms
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
By Uliana LesivSep 30, 2026
sGTM
Set up Google Tag Manager in 5 minutes, step by step: configure server & web containers and create GTM tags using a free Setup Wizard tool.
By Uliana LesivSep 28, 2026
Ad platforms
In our end-to-end guide on Facebook ads find out how you can track ad campaign performance in 2026 and what tracking strategies to try.
By Uliana LesivSep 29, 2026
30%
More user events captured
50%
Increase in tracked events
37%
Increase in ROAS
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Marketing insights
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
By Maryna SemidubarskaJul 24, 2026
Marketing insights
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
By Maryna SemidubarskaJun 15, 2026
Marketing insights
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
By Maryna SemidubarskaAug 7, 2026
Marketing insights
Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.
By Uliana LesivSep 28, 2026
Structured, self-paced, with hands-on labs and a certificate to show for it. Master server-side tracking, boost your marketing performance, and stay compliant – with ease.
Conferences
Nov 5, 2026
Oct 22, 2026
Oct 22, 2026
Oct 15, 2026
Conferences
Read how Stape took part in Analytics Summit 2026 in Hamburg, where Serge Shkvarnytskyi co-presented a session with Marktplaats.
Nov 4, 2026
Conferences
Oct 27, 2026
Oct 14, 2026
Conferences
Oct 6, 2026
AI/MCP
Learn how to set up GA4, GTM, and Meta CAPI for your Base44 app using Stape MCP servers in just a few simple prompts
By Ieva DubrickeNov 9, 2026
Privacy
CIPA tracking risks include data interception and third-party data sharing. Learn how audits, consent controls, and server-side tracking help reduce them.
By Uliana LesivNov 5, 2026
Marketing insights
Learn whether Google Analytics 4 is GDPR compliant, what data GA4 collects, how Consent Mode works, and what to change for a safer setup.
By Tymofii SankovNov 4, 2026
Marketing insights
Compare 8 MCP servers for marketers and check their features, setup needs, costs, and account access.
By Maryna SemidubarskaOct 27, 2026
CRM
Send Salesforce lead updates and offline sales to Meta Conversions API. Compare setup options, follow the steps, and check that your data reaches Meta.
By Maryna SemidubarskaOct 23, 2026
Ad platforms
Google Data Manager is a tool for sending first-party data to Google Ads. Learn how its UI and API work with server-side tracking and Customer Match.
By Manisha MistryOct 22, 2026
CMS
Shopify checkout blocks same-origin tracking requests. Learn why and how a hybrid setup solves this problem.
By Uliana Lesiv, Dan MurovOct 19, 2026
Marketing insights
Compare top server-side tracking, analytics, and measurement events, including Stape Relay, MeasureCamp, SUPERWEEK, and Google events.
By Maryna SemidubarskaOct 16, 2026
Playbooks & Free PDFs
Download the checklist and follow a clear setup path for server-side tracking with Stape – from preparation and sGTM setup to integrations, testing, and launch.
By Uliana Lesiv, Mariia AkrybaiOct 15, 2026
Ad platforms
What can 50+ real-world Meta tracking setups teach us? Explore the patterns we observed and practical recommendations for better server-side tracking.
By Tymofii SankovOct 14, 2026
CMS
Set up Nuvemshop conversion tracking with Stape. Connect your store to web and server-side GTM, enrich data, and improve tracking reliability.
By Mykhailo ZernovOct 6, 2026
Privacy
Make Google Tag Manager GDPR compliant: consent signals, CMP setup, Consent Mode v2, common mistakes, and server-side tracking for full control.
By Usman QureshiOct 5, 2026
Marketing insights
Compare WordPress plugins for tracking, SEO, security, speed, and sales. See what each tool does, who it suits, and which features cost extra.
By Maryna SemidubarskaOct 2, 2026
