In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.
Vlad Lykhodii
Aug 28, 2025
Ira Holubovska
Oct 8, 2021
Learn what App Secret Proof is, why it's important, and how to implement it in your GTM Server-Side setup to resolve errors.
Giovani Ortolani Barbosa
Sep 12, 2025
Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.
Uliana Lesiv
Sep 10, 2025
You can run ads on Wix with AdSense, affiliates, or sponsored content. Track results using web and server-side tools to see what is really profitable.
Maryna Semidubarska
Sep 8, 2025
Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
Uliana Lesiv
Sep 5, 2025
With Stape’s Setup Assistant, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.
Uliana Lesiv
Aug 31, 2025
Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.
Uliana Lesiv
Aug 29, 2025
Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.
Maryna Semidubarska
Aug 22, 2025
Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
Uliana Lesiv
Aug 14, 2025
Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.
Maryna Semidubarska
Aug 13, 2025
Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.
Liudmyla Kharchenko
Aug 12, 2025
Handyhand and HappyHelper used advanced server-side webhook tracking with Obsidian and Stape for accurate attribution and reliable cross-device tracking.
Liudmyla Kharchenko
Aug 11, 2025
Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
Maryna Semidubarska
Aug 6, 2025
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
Maryna Semidubarska
Aug 4, 2025
Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
Liudmyla Kharchenko
Jul 30, 2025
Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
Uliana Lesiv
Jul 21, 2025
Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
Liudmyla Kharchenko
Jul 16, 2025
Optimize your marketing spend in 2025 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
Maryna Semidubarska
Jul 14, 2025
Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.
Uliana Lesiv
Jul 10, 2025
Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it’s for, and if it’s worth it.
Maryna Semidubarska
Jul 8, 2025
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
Uliana Lesiv
Jul 4, 2025
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
Faris
Jul 3, 2025
