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Google Tag Gateway: what, why, and when
Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
Manisha Mistry
May 27, 2026
Josh Silverbauer
Jun 11, 2026
Latest articles
How to set up Google Analytics 4: 2026 guide
See how to set up Google Analytics 4 step by step, verify tracking, and configure essential GA4 settings for accurate reports.
Maryna Semidubarska
Aug 3, 2026
The data odyssey: why half of your hits never make it home
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
Josh Silverbauer
Jul 31, 2026
A practical guide to bot-proofing your ad bidding
Bot conversions train Google Ads and Meta to chase traffic that will never buy. Here's a layered, practical fix using sGTM and Stape.
Luc Nugteren
Jul 30, 2026
How to configure the MCP Server for Google Ads
Simplify Google Ads management and campaign reporting with Stape’s MCP server solution. Find out how to configure an MCP Server in minutes.
Mykhailo Zernov
Jul 27, 2026
Google Ads offline conversion tracking via Google Sheets: no paid CRM needed
Set up Google Ads offline conversion tracking using web GTM, server GTM, Stape, and Google Sheets – no paid CRM, Zapier, or custom development required.
Abdul Kayium
Jul 28, 2026
74% less developer involvement in tracking | TRKKN
See how TRKKN used Enhanced Tagging and Stape sGTM infrastructure to simplify tracking setup and improve data quality.
Jannik Lichte
Jul 27, 2026
How to fight and prevent ad fatigue in 2026?
Spot ad fatigue early, refresh creatives, add server-side tracking, and protect campaign performance.
Maryna Semidubarska
Jul 24, 2026
AI that actually helps with measurement: Stape's AI Assistant and three free MCP servers
Stape's free MCP servers and AI Assistant bring AI into GTM, GA4, and server-side tracking. Here's what each tool does and when to reach for it.
Manisha Mistry
Jul 23, 2026
How to set up GTM on Shopify (all options explained)
Learn how to set up Google Tag Manager on Shopify for accurate ecommerce tracking, better data quality, and reliable analytics with this detailed guide.
Tymofii Sankov
Jul 21, 2026
Claude MCP guide: use cases, setup & best practices
Claude MCP connects Claude to external tools, enabling automated reporting and cross-platform workflows. Learn how it works, the configuration, best practices.
Uliana Lesiv
Jul 20, 2026
Scaling a Shopify footwear brand across international markets with server-side tracking | Bitmetrica
See how Bitmetrica built a reliable data foundation with Stape to expand a Shopify footwear brand across international markets.
Angelo Laudati
Jul 15, 2026
eBook: server-side tracking, what it is and how to implement it
Get more complete conversion data and clearer ad results with Stape’s free eBook on server-side tracking.
Maryna Semidubarska
Jul 14, 2026
Building a real-time "new-vs-returning" filter with server-side tracking | Nextlane Agency
See how Nextlane Agency dynamically updated Customer Match lists with a server-side pipeline, protecting new-customer acquisition and lowering future CPA.
Bryan van Bergen
Jul 9, 2026
Stitching users across sessions with Stape just got easier
Check out how Stape's Enricher power-up matches visitors using six identifiers and fills in missing data to boost Event Match Quality.
Manisha Mistry
Jul 7, 2026
Tracking Shopify draft orders with sGTM and Stape Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Stape Store for accurate Google Ads conversions.
Luc Nugteren
Jul 3, 2026
Agency pitch template: how to sell server-side tracking to clients
Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
Ira Holubovska
Jun 29, 2026
25–35% tracking accuracy improvement for OMRON Healthcare EMEA | Hellenic Technologies
See how Hellenic Technologies helped OMRON Healthcare EMEA achieve 50%+ consent opt-in rates across European markets with iubenda and Google Consent Mode v2.
Patrick Abedin
Jun 24, 2026
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
Mykhailo Zernov
Jun 23, 2026
How to track affiliate conversions and pay partners correctly
Affiliate tracking connects partner clicks with sales, leads, payouts, and ROI using links, pixels, server-side tracking, and CRM data.
Maryna Semidubarska
Jun 22, 2026
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
Maryna Semidubarska
Jun 15, 2026
14.3% lower CPA: eliminating "phantom ROAS" for a luxury hotel group with server-side tracking | Stape Care
Discover how a luxury hotel group recovered 43 missed bookings and automated 13% cancellation retractions to align Smart Bidding with real revenue.
Oleksii Stozhka
Jun 11, 2026