Stape blog

• Tracking

  Advertising in ChatGPT: how to track ChatGPT ads’ performance

  Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.

  By Uliana LesivSep 30, 2026

• Tracking

  Set up Google Tag Manager in 5 minutes

  Set up Google Tag Manager in 5 minutes, step by step: configure server & web containers and create GTM tags using a free Setup Wizard tool.

  By Uliana LesivSep 28, 2026

• Facebook

  Facebook tracking guide for 2026

  In our end-to-end guide on Facebook ads find out how you can track ad campaign performance in 2026 and what tracking strategies to try.

  By Uliana LesivSep 29, 2026

All articles

• Tracking

  Complete Nuvemshop conversion tracking guide: how to set up the Nuvemshop app

  Set up Nuvemshop conversion tracking with Stape. Connect your store to web and server-side GTM, enrich data, and improve tracking reliability.

  By Mykhailo ZernovOct 6, 2026

• Compliance insights

  Google Tag Manager GDPR compliance: a complete guide

  Make Google Tag Manager GDPR compliant: consent signals, CMP setup, Consent Mode v2, common mistakes, and server-side tracking for full control.

  By Usman QureshiOct 5, 2026

• Wordpress

  Best WordPress plugins for your website in 2027

  Compare WordPress plugins for tracking, SEO, security, speed, and sales. See what each tool does, who it suits, and which features cost extra.

  By Maryna SemidubarskaOct 2, 2026

• For agencies

  How to add server-side tracking as a service at your agency

  Learn how to turn server-side tracking into an agency service that includes audits, implementation, and ongoing support.

  By Josh SilverbauerOct 1, 2026

• Tracking

  To deduplicate or not to deduplicate...That's the question

  Event deduplication prevents duplicate conversions from browser and server events. Learn when you need it for Meta, LinkedIn, Google Ads, and more.

  By Manisha MistrySep 30, 2026

• Tracking

  How to track AI traffic with Stape

  Identify traffic from AI tools and bots, set up the AI Traffic Detection power-up, and send AI traffic data to GA4, Matomo, and other analytics tools.

  By Uliana LesivSep 29, 2026

• Shopify

  Best Shopify apps to grow your store in 2026

  Explore the best Shopify apps for tracking, marketing, reviews, shipping, and more. Compare practical benefits and pricing to find what fits your store.

  By Tymofii SankovSep 28, 2026

• Marketing insights

  ROAS vs POAS: which metric to use?

  ROAS measures ad revenue, while POAS measures profit. Compare both formulas and see how Stape helps you send revenue and profit data to ad platforms.

  By Maryna SemidubarskaSep 25, 2026

• Shopify

  Shopify tracking: debunking common myths and misconceptions

  Debunk 4 Shopify tracking myths and learn how to track checkout events with Custom Web Pixels, automate GTM setup, customize data, and debug checkout.

  By Uliana LesivSep 22, 2026

• Tracking

  Multi-domain tracking: five best practices to make it work

  Multi-domain tracking means tracking visitors, consent, and conversions across more than one domain. Five practices to set it up correctly, step by step.

  By Luc NugterenSep 16, 2026

• Shopify

  Shopify Customer Events explained & setup guide

  Learn how Shopify Customer Events work, set up apps and custom pixels, connect Customer Events with GTM, and extend your setup with server-side tracking.

  By Tymofii SankovSep 15, 2026

• Tracking

  Tracking lead quality from CRM to GA4

  A form submission is step one, not the whole story. See how to connect website enquiries with CRM updates to measure lead quality and sales outcomes in GA4.

  By Usman QureshiSep 14, 2026

• CRM

  Guide to ActiveCampaign conversion tracking & Meta integration

  Set up ActiveCampaign conversion tracking – GDPR-compliant site and event tracking. Create a high-end Facebook Ads and Lead Ads integration.

  By Uliana LesivSep 11, 2026