Blog/TikTok
TikTok Ads conversion tracking: cost and conversion rate insights
Learn what you need to know about TikTok conversion tracking: cost, metrics, types of ads, how to configure and optimize, and how to track offline conversions.
Tymofii Sankov
Dec 8, 2025
Set up TikTok server-side tracking with TikTok Events API
This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.
Ira Holubovska
Jun 30, 2026