Meta Conversions API Gateway vs. Conversion API
Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.
Apr 18, 2023Google Analytics 4 Advanced tag for sGTM
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Feb 20, 2023How to set up Xandr tag using server Google Tag Manager
Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.
Sep 26, 2022Mixpanel tag for server Google Tag Manager
How to set up Mixpanel tag for server Google Tag Manager container
Sep 21, 2022How to anonymize user data in Google Analytics 4
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Sep 16, 2022Rakuten server-to-server tracking
Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.
Aug 20, 2022Twitter conversion API tag for sGTM
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Aug 18, 2022How to set up Refersion tag using Google Tag Manager
Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
Aug 18, 2022How to set up Impact server to server conversion tracking
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
Jul 2, 2022Server-side cross-domain tracking using Cookie reStore tag
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
May 23, 2022Outbrain server-to-server tracking using sGTM
The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
May 19, 2022Server-side GTM with multiple domains
In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.
Apr 16, 2022Write data from server Google Tag Manager to Google Sheets
In this blog post, I will show you how to write data from a server-side Google Tag Manager container to a Google Sheets.
Apr 3, 2022How to set up Snapchat Conversion API using server Google Tag Manager
Want to learn how to set up the Snapchat Conversion API using server Google Tag Manager? Look no further! In this blog post, I will talk about everything you need to know.
Mar 23, 2022SendGrid tag for server Google Tag Manager
Stape created a Sendgrid tag for the server Google Tag Manager container that simplifies Sendgrid integration. In this blog post, I want to show how to use the Sendgrid tag for sGTM.
Mar 18, 2022How to send Twilio SMS using server Google Tag Manager
Stape created a Twillio tag for the server Google Tag Manage that helps to send SMS using sGTM. In this blog post, I will show how to use it.
Feb 18, 2022Awin server-to-server tracking using server Google Tag Manager
Here you can find how to set up Awin, a global leader in affiliate marketing, server-to-server tracking using server GTM and why server-to-server communication is necessary.
Feb 8, 2022Taboola server-side tracking using server Google Tag Manager
Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.
Dec 5, 2021How to set up server-side affiliate tracking using server Google Tag Manager
Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.
Aug 28, 2021How to set up TikTok Events API
In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.
Aug 26, 2021How to connect your site with Hubspot using server-side tracking
HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.
Aug 20, 2021Third-party cookies are about to expire. Will server-side tracking help?
By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.
Aug 16, 2021Facebook Event Match Quality – What it is and how to increase it
Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.
Jun 1, 2021Send Telegram notifications using Google Tag Manager Server container
Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.
Jun 1, 2021Send Slack Notifications Using Google Tag Manager Server Container
We created a tag for the Google Tag Manager server container that sends a notification to Slack. With the help of this tag, you can send any information about user actions on your site to the Slack channel. This tag allows adding variables, such as product and user information, inside the notification. You can notify your team about a new purchase, abandoned cart, or a new quote request from clients. One of the use cases of this tag is to send notifications to the sales team Slack channel about new orders immediately. You can also use this tag to monitor your site stability.