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Jun 21, 2024

Cookieless retargeting: how to retarget in a cookieless world

Learn how to retarget customers without cookies successfully and what cookieless retargeting strategies are worth trying.

May 13, 2024

Webgains server-to-server conversion tracking

In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.

Apr 18, 2024

Consent Settings for server GTM tags

Understand how to modify the behavior of server Google Tag Manager tags depending on the consent state in web Google Tag Manager.

Apr 11, 2024

DataLemon & Selectika: Onboarding Boost and Cost Savings

Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.

Mar 25, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Feb 16, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.

Oct 31, 2023

Server to server Voyado tracking using server Google Tag Manager

In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.

Oct 11, 2023

LinkedIn Conversion API Tag for server GTM

Learn how to set up LinkedIn Conversion API using the server Google Tag Manager.

Aug 15, 2023

Supabase Writer tag for server Google Tag Manager

Find out how Supabase Writer tag works and how to set it up in server Google Tag Manager container.

Aug 9, 2023

Brevo Tag for server Google Tag Manager

We created a Brevo tag for the server Google Tag Manager container which allows tracking page view, events, link clicking and identifying the user.

Aug 1, 2023

Reddit Conversion API Tag for server Google Tag Manager

Find out how Reddit Conversion API tag works and how to set it up in server Google Tag Manager container.

Jul 20, 2023

Matomo tag for server Google Tag Manager

Find out how Matomo server-side tag works and how to set it up in server Google Tag Manager container.

Apr 18, 2023

Meta Conversions API Gateway vs. Conversion API

Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.

Apr 18, 2023

Google Analytics 4 Advanced tag for sGTM

In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.

Feb 20, 2023

How to set up Xandr tag using server Google Tag Manager

Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.

Sep 26, 2022

Mixpanel tag for server Google Tag Manager

How to set up Mixpanel tag for server Google Tag Manager container

Sep 21, 2022

How to anonymize user data in Google Analytics 4

In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.

Sep 16, 2022

Rakuten server-to-server tracking

Rakuten's server-to-server tracking is a powerful way to keep track of your affiliate marketing performance. Here's how you can set it up using the server Google Tag Manager container.

Aug 20, 2022

Twitter conversion API tag for sGTM

In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.

Aug 18, 2022

How to set up Refersion tag using Google Tag Manager

Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.

Aug 18, 2022

How to set up Impact server to server conversion tracking

In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.

Jul 2, 2022

Server-side cross-domain tracking using Cookie reStore tag

Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.

May 23, 2022

Outbrain server-to-server tracking using sGTM

The stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.

May 19, 2022

Server-side GTM with multiple domains

In this blog post, I will try to cover all questions related to server-side tagging for multi-domains and show how to set up a multi-domain tagging server using stape.

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