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Oct 3, 2024

Case study: a 90% data accuracy rise for a Dutch lighting company with server-side tracking | Tanu Agency

Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.

Sep 25, 2024

Add user IDs to the sGTM events data with Stape’s power-up

Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.

Sep 9, 2024

What is event tracking in GA4: a guide to boosting your data insights

Learn the importance of GA4 event tracking and how to set it up for better data insights. This step-by-step guide covers mapping, using a data layer, and server-side tracking with GTM to optimize your marketing efforts.

Sep 6, 2024

Firestore Request Delay tag for Google Tag Manager server container

Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.

Aug 22, 2024

Stape Analytics: measure the impact of your server-side tracking

In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.

Aug 12, 2024

How to effectively use GTM Tools by Stape

Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.

Aug 5, 2024

How to use data to drive personalization

Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.

Jul 26, 2024

Tag status “failed” in GTM: the reasons and solutions

Learn what you can do to fix “failed” status in your Google Tag Manager tags and what are the reasons for this issue.

Jul 10, 2024

How to set up Piwik Pro Tag using server Google Tag Manager

Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.

Jun 21, 2024

Cookieless retargeting: how to retarget in a cookieless world

Learn how to retarget customers without cookies successfully and what cookieless retargeting strategies are worth trying.

May 13, 2024

Webgains server-to-server conversion tracking

In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.

Apr 18, 2024

Consent Settings for server GTM tags

Understand how to modify the behavior of server Google Tag Manager tags depending on the consent state in web Google Tag Manager.

Apr 11, 2024

DataLemon & Selectika: onboarding boost and cost savings

Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.

Mar 25, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Feb 16, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.

Oct 31, 2023

Server to server Voyado tracking using server Google Tag Manager

In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.

Oct 11, 2023

LinkedIn Conversion API Tag for server GTM

Learn how to set up LinkedIn Conversion API using the server Google Tag Manager.

Aug 15, 2023

Supabase Writer tag for server Google Tag Manager

Find out how Supabase Writer tag works and how to set it up in server Google Tag Manager container.

Aug 9, 2023

Brevo Tag for server Google Tag Manager

We created a Brevo tag for the server Google Tag Manager container which allows tracking page view, events, link clicking and identifying the user.

Aug 1, 2023

Reddit Conversion API Tag for server Google Tag Manager

Find out how Reddit Conversion API tag works and how to set it up in server Google Tag Manager container.

Jul 20, 2023

Matomo tag for server Google Tag Manager

Find out how Matomo server-side tag works and how to set it up in server Google Tag Manager container.

Apr 18, 2023

Meta Conversions API Gateway vs. Conversion API

Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.

Apr 18, 2023

Google Analytics 4 Advanced tag for sGTM

In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.

Feb 20, 2023

How to set up Xandr tag using server Google Tag Manager

Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.

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