Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Guide to third-party cookies in 2025: understand their role, privacy concerns, and what changes to expect in online tracking.
See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Learn why the UTM parameter can be removed and how to eliminate the problem in three straightforward steps.
Learn how to configure Pub/Sub push subscriptions and listen to messages with GTM in a guide from Stape.
Set up server-side GTM for SPAs to improve tracking accuracy, boost performance, and bypass ad blockers.
Discover how cross-device tracking works and why it matters for marketers.
Learn why the server GTM container does not get requests and how to fix it.
If you want to switch to cookieless tracking, check the comparison of the most common methods and choose the one that works for you.
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
Find the comprehensive instructions on setting up and utilizing data layers in Google Tag Manager for better event match quality.
Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.
Discover how to leverage the combined power of server-side and client-side tracking for Bloomreach. Follow our latest blog post for a step-by-step guide on setting up server-side tracking on the Bloomreach platform.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
Read about the game-changing power of data personalization for businesses. Learn how to become a data-driven business that speaks to the users clearly and appealingly, and how server-side tracking with Stape can help you achieve better data management.
Learn what you can do to fix “failed” status in your Google Tag Manager tags and what are the reasons for this issue.
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
Learn what you can do to fix “Still running” status in your Google Tag Manager tags and what are the reasons for this issue.
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Learn how to retarget customers without cookies successfully and what cookieless retargeting strategies are worth trying.
Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.
Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.
