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Attribution tracking guide | Stape

Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.

Liudmyla Kharchenko

Liudmyla Kharchenko

Apr 11, 2025

Spotify ads | pros and cons and how much cost?

Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.

Oksana Pochapska

Oksana Pochapska

Mar 24, 2025

Stape Chrome Extension

Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!

Alex Held

Alex Held

Mar 14, 2025

GTM best practices and tracking tags for 2025

Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.

Uliana Lesiv

Uliana Lesiv

Mar 14, 2025

How to set up Admitad tag using server GTM

Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.

Uliana Lesiv

Uliana Lesiv

Mar 11, 2025

Using Stape SDKs for server-side tracking

Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.

Alex Held

Alex Held

Mar 5, 2025

What is Conversions API? How does it work & most popular platforms

Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.

Oksana Pochapska

Oksana Pochapska

Mar 5, 2025

Marketing attribution models: which one to choose in 2025

In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 26, 2025

Step-by-step guide to deleting a GTM container

Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.

Uliana Lesiv

Uliana Lesiv

Feb 24, 2025

Data trends in digital marketing for 2025

Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.

Uliana Lesiv

Uliana Lesiv

Feb 19, 2025

What is first-party data and how to use it?

Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.

Tymofii Sankov

Tymofii Sankov

Feb 18, 2025

Why are there no alternatives to Stape?

In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.

Liudmyla Kharchenko

Liudmyla Kharchenko

Feb 17, 2025

What is Signals Gateway & Setup Guide

Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.

Ivanna Holubovska

Ivanna Holubovska

Feb 3, 2025

How to set up Yelp Conversions API tag using server GTM

Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.

Uliana Lesiv

Uliana Lesiv

Jan 28, 2025

Third-party cookies: detailed guide & news, insights for 2025

Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.

Liudmyla Kharchenko

Liudmyla Kharchenko

Jan 16, 2025

Ad tracking guide for 2025

See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.

Uliana Lesiv

Uliana Lesiv

Jan 8, 2025

Google’s first-party mode vs. server-side tracking

See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.

Uliana Lesiv

Uliana Lesiv

Dec 18, 2024

Why are UTM parameters removed, and how can you fix it?

Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.

Alex Held

Alex Held

Dec 2, 2024

Pub/sub push subscriptions explained & setup guide

Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.

Dan Murov

Dan Murov

Nov 21, 2024

Server-side GTM for single-page applications (SPAs)

Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.

Liudmyla Kharchenko

Liudmyla Kharchenko

Nov 1, 2024

Cross-device tracking explained: what is it and how it works

Cross-device tracking helps businesses connect user behavior across devices for better ad targeting, improved personalization, and precise campaign measurement.

Liudmyla Kharchenko

Liudmyla Kharchenko

Oct 22, 2024

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