Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
Learn what third-party cookies are, how they impact digital marketing, and how to manage them in a privacy-conscious world with alternatives and compliance tips.
See how you can boost your advertising monitoring in 2025. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.
Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.
Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.
Cross-device tracking helps businesses connect user behavior across devices for better ad targeting, improved personalization, and precise campaign measurement.