Discover how Stape’s solution helps you track more accurately despite smarter and advanced ad blockers, ensuring reliable data of GA4.
Learn the importance of GA4 event tracking and how to set it up for better data insights. This step-by-step guide covers mapping, using a data layer, and server-side tracking with GTM to optimize your marketing efforts.
Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.
This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
In this article, I will cover removing personal identifiers from GA4 using stape power-up and manual implementation. This is an extension of our previous blog post, which covered how to use GA in a GDPR-compliant way.
Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
The Stape team created Outbrain s2s tag for the server Google Tag Manager container, making implementing Outbrain s2s tracking more straightforward. In this article, we'll walk you through the steps of setting up the server GTM tag for Outbrain and describe how Outbrain s2s tag works.
Learn how to set up server-side GTM for multiple domains with Stape. When to use a single sGTM container, how to map custom domains, and handle multiple tagging server URLs.
This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
Learn how to create a Google Service Account and connect it to your Stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
Find out how to use server-side tracking with Google Tag Manager and Google Analytics 4 to avoid being blocked by ad blockers.
For Google Analytics 4, Google still has not provided free options to export raw data to BigQuery or any other database for that matter. But what if you don’t have plans to migrate to GA4 and want to get the benefits of BigQuery raw data? I decided to solve this question with GTM Server Side tagging and created this how-to article for you.
