Ad platforms
Set up Google Ads conversion tracking for Shopify
Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.
By Tymofii SankovOct 15, 2026
Guides
Ad platforms
Meta CAPI for Salla via server GTM
Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.
By Uliana LesivJul 28, 2026
Ad platforms
Set up automatic Google Customer Match Lists
Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
By Uliana LesivSep 17, 2026
Ad platforms
A guide on how to set up Google Ads conversion tracking in 2026
A step-by-step guide to conversion tracking Google Ads setup: configure the conversion tag in GTM, plus fixes for firing, duplication, and reporting issues.
By Tymofii SankovSep 28, 2026
Ad platforms
How to integrate Facebook Pixel with a web GTM container
Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.
By Uliana LesivOct 23, 2025
Ad platforms
How to set up AdRoll tag using server GTM
Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.
By Uliana LesivSep 12, 2025
Ad platforms
You've sent potentially violating personal data to Meta: what to do
Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.
By Liudmyla KharchenkoApr 14, 2025
Ad platforms
How to set up Google Ads Conversion Adjustments tag via server GTM
Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.
By Alex HeldSep 18, 2025
Ad platforms
Facebook tracking guide for 2026
In our end-to-end guide on Facebook ads find out how you can track ad campaign performance in 2026 and what tracking strategies to try.
By Uliana LesivSep 29, 2026
Ad platforms
Facebook Lead Ads: guide for 2026
Working on your lead generation with Facebook Lead Ads in 2026? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!
By Liudmyla KharchenkoAug 7, 2026
Ad platforms
Server-side Google Ads conversion tracking for BigCommerce
BigCommerce is an eCommerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.
By Ivanna HolubovskaJul 27, 2026
Ad platforms
Meta CAPI for a custom website via server GTM
Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.
By Ivanna HolubovskaJul 27, 2026
Ad platforms
Meta CAPI for Shopify via server GTM
Learn how to set up Facebook Conversions API for Shopify using Stape’s app. Step-by-step guide covering configuration, triggers, and verification.
By Ivanna HolubovskaJul 27, 2026
