Ad platforms
Facebook offline conversion using server GTM
Track offline Facebook conversions by setting up offline tracking via Google Tag Manager. This guide walks you through the full setup step by step.
By Ira HolubovskaSep 29, 2026
Guides
Ad platforms
Facebook Conversions API for ClickFunnels using sGTM
Set up Facebook Conversions API for ClickFunnels using server-side GTM for accurate attribution, better audience targeting, and improved ROAS.
By Ira HolubovskaMay 7, 2026
Ad platforms
Snapchat CAPI explained & full setup guide
Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.
By Ira HolubovskaSep 24, 2025
Ad platforms
How to use Facebook events if you cannot verify the domain
How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
By Ira HolubovskaJul 2, 2025
Ad platforms
How to easily maintain Facebook Test ID in your Google Tag Manager Server container
Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
By Ira HolubovskaApr 16, 2025
Ad platforms
Set up TikTok server-side tracking with TikTok Events API
This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.
By Ira HolubovskaOct 6, 2026
Ad platforms
Facebook Event Match Quality – what it is and how to improve it
Learn what affects your Meta Event Match Quality score, what user data to send, and how to improve it, even without technical skills.
By Ira HolubovskaSep 28, 2026
Ad platforms
How to set up Facebook event deduplication in Google Tag Manager
Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
By Ira HolubovskaSep 19, 2025
Ad platforms
Set up Facebook server-side tracking with Facebook Conversions API
This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.
By Ira HolubovskaApr 2, 2026
Ad platforms
Google Ads server-side tracking guide
Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance.
By Ira HolubovskaSep 9, 2026
