Ad platforms
Consent Management in Microsoft (Bing)
Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.
By Ivanna HolubovskaSep 16, 2026
Guides
Ad platforms
Decline in Google Ads remarketing audiences
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
By Ivanna HolubovskaApr 8, 2025
Ad platforms
Facebook Leads API for server Google Tag Manager
Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
By Ivanna HolubovskaAug 4, 2025
Ad platforms
Update to IPv6 for Facebook events with Stape
Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
By Ivanna HolubovskaMay 12, 2025
Ad platforms
Adform tag for server-side Google Tag Manager
Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
By Ivanna HolubovskaSep 30, 2026
Ad platforms
Yahoo Conversions API using server Google Tag Manager
Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.
By Ivanna HolubovskaSep 12, 2025
Ad platforms
LinkedIn ads server-side tracking setup guide
Set up LinkedIn server-side tracking with Google Tag Manager to ensure accurate data, avoid duplicates, capture offline actions, and optimize campaigns.
By Ivanna HolubovskaJul 24, 2026
Ad platforms
Reddit Conversion API Tag for server Google Tag Manager
Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.
By Ivanna HolubovskaAug 21, 2025
Ad platforms
Facebook Conversions API for WordPress sites
Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape Conversion Tracking plugin.
By Ivanna HolubovskaOct 2, 2026
Ad platforms
How to set up Instagram Conversions API
Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.
By Ira HolubovskaJun 4, 2025
Ad platforms
Meta Pixel vs. Meta Conversions API
Compare Meta Pixel and Meta Conversions API, learn their key differences, benefits, implementation methods, and why using both provides better tracking.
By Uliana Lesiv, Katie GlassOct 2, 2026
Ad platforms
Google Ads offline conversion using server GTM
Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.
By Ira HolubovskaSep 14, 2026
Ad platforms
Actionable tips to improve Facebook conversion attribution
Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.
By Ira HolubovskaSep 29, 2026
