Tracking
Don't lose data to ad blockers. Compare Shopware tracking options, use Stape’s free extension to automate GTM and server-side tracking for much higher ROAS.
By Uliana LesivApr 22, 2026
Tracking
Set up server-side tracking for a Drupal store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
By Mykhailo ZernovApr 20, 2026
Tracking
Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
By Kristian Krogh BangApr 16, 2026
Tracking
Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
By Uliana LesivApr 3, 2026
Tracking
Accurately track new vs. returning customers with server-side GTM and Stape Store. Build a first-party identity system and improve Meta & Google Ads bidding.
By Luc NugterenMar 4, 2026
Tracking
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
By Uliana LesivFeb 18, 2026
Tracking
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
By Uliana LesivFeb 6, 2026
Tracking
Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.
By Maryna SemidubarskaJan 5, 2026
Tracking
Server-side tracking for iGaming is a powerful iGaming tracking solution that boosts data accuracy, bypasses ad blockers, and provides insights.
By Vlad KononovDec 24, 2025
Tracking
If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.
By Mykhailo ZernovDec 2, 2025
Tracking
Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.
By Liudmyla KharchenkoNov 21, 2025
Tracking
Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.
By Dan MurovNov 20, 2025
Tracking
The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.
By Maryna SemidubarskaNov 13, 2025
