Tracking
Create a data layer for server-side Google Tag Manager to keep tracking reliable as browser restrictions make traditional web analytics more challenging.
By Ira HolubovskaOct 6, 2026
Tracking
Set up Nuvemshop conversion tracking with Stape. Connect your store to web and server-side GTM, enrich data, and improve tracking reliability.
By Mykhailo ZernovOct 6, 2026
Tracking
Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.
By Ira HolubovskaOct 5, 2026
Tracking
Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
By Uliana LesivOct 2, 2026
Tracking
Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
By Liudmyla KharchenkoOct 2, 2026
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Learn how to set up the Facebook Conversions API for Unbounce using Google Tag Manager server container to track accurate PageView and lead events. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.
By Ira HolubovskaOct 1, 2026
Tracking
Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.
By Ira HolubovskaOct 1, 2026
Tracking
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
By Ira HolubovskaOct 1, 2026
Tracking
Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
By Ivanna HolubovskaOct 1, 2026
Tracking
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
By Uliana LesivSep 30, 2026
Tracking
Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Stape Analytics, GA4, and ad platforms.
By Maryna SemidubarskaSep 30, 2026
Tracking
Event deduplication prevents duplicate conversions from browser and server events. Learn when you need it for Meta, LinkedIn, Google Ads, and more.
By Manisha MistrySep 30, 2026
Tracking
Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
By Maryna SemidubarskaSep 30, 2026
