Tracking
Website tracking and analytics audit made easy
Get a free website audit with Stape using Website Tracking Checker to find tracking issues and improve site performance.
By Maryna SemidubarskaSep 30, 2026
Guides
Tracking
How to track AI traffic with Stape
Identify traffic from AI tools and bots, set up the AI Traffic Detection power-up, and send AI traffic data to GA4, Matomo, and other analytics tools.
By Uliana LesivSep 29, 2026
Tracking
Set up Google Tag Manager in 5 minutes
Set up Google Tag Manager in 5 minutes, step by step: configure server & web containers and create GTM tags using a free Setup Wizard tool.
By Uliana LesivSep 28, 2026
Tracking
What is Google Tag Manager server-side tracking?
GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.
By Ira HolubovskaSep 18, 2026
Tracking
Make your A/B tests smarter with server-side tracking
Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.
By Liudmyla KharchenkoSep 18, 2026
Tracking
What is Conversions API? How does it work & most popular platforms
Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
By Ivanna HolubovskaSep 18, 2026
Tracking
What is first-party data and how to use it?
Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
By Tymofii SankovSep 18, 2026
Tracking
Set up automatic Google Customer Match Lists
Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
By Uliana LesivSep 17, 2026
Tracking
GTM best practices and tracking tags for 2026
Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
By Uliana LesivSep 17, 2026
Tracking
22 Questions on conversion tracking
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
By Maryna SemidubarskaSep 16, 2026
Tracking
Multi-domain tracking: five best practices to make it work
Multi-domain tracking means tracking visitors, consent, and conversions across more than one domain. Five practices to set it up correctly, step by step.
By Luc NugterenSep 16, 2026
Tracking
What is data driven personalization and how to get most of it
Data-driven personalization means using customer data to deliver tailored experiences that increase engagement and results.
By Liudmyla KharchenkoSep 16, 2026
Tracking
Optimize customer data management with server-side tracking
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
By Ivanna HolubovskaSep 14, 2026
