Tracking
How to configure the MCP Server for Google Tag Manager
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
By Uliana LesivJul 20, 2026
Guides
Tracking
Tracking Shopify draft orders with sGTM and Stape Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Stape Store for accurate Google Ads conversions.
By Luc NugterenJul 3, 2026
Tracking
Improving website page speed with the help of server-side Google Tag Manager
Server-side GTM PageSpeed improvements are real: moving tags off the browser reduces load time, improves Core Web Vitals, and gives you cleaner data.
By Ira HolubovskaJul 1, 2026
Tracking
Client-side vs server-side tracking compared
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method.
By Ira HolubovskaJun 30, 2026
Tracking
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
By Mykhailo ZernovJun 23, 2026
Tracking
Form tracking in 2026: why your numbers never match your CRM (and how to fix it)
Client-side form tracking breaks more than it works. Here's why your GA4 and CRM never match – and how server-side GTM fixes it for good.
By Josh SilverbauerJun 11, 2026
Tracking
How to set up same origin server-side GTM on Webflow with Cloudflare
Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
By Lars FriisJun 1, 2026
Tracking
How to add a custom domain to the Google Tag Manager server container
Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
By Ira HolubovskaMay 15, 2026
Tracking
How to set up tagging server URL for server GTM
Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.
By Ira HolubovskaMay 11, 2026
Tracking
Server GTM container is not receiving requests - reasons and fixes
Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.
By Alex HeldMay 7, 2026
Tracking
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
By Manisha MistryApr 30, 2026
Tracking
Top cloud databases for server GTM explained
Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
By Uliana LesivApr 29, 2026
Tracking
Chrome extension GTM Helper by Stape: key features and use cases
Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
By Alex HeldApr 22, 2026
