Tracking
Third-party cookies: detailed guide & news, insights for 2026
Learn what third-party cookies are, how they impact digital marketing, and how to manage them, and compliance tips.
By Liudmyla KharchenkoAug 18, 2026
Guides
Tracking
Step-by-step guide on Microsoft Conversion API integration
Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
By Uliana LesivAug 14, 2026
Tracking
AI in Google Tag Manager: give it access, not control
Learn how to safely connect AI to Google Tag Manager with six key controls – from permission scoping to consent verification – before you publish live.
By Luc NugterenAug 11, 2026
Tracking
Meta's profit-based campaign optimization: use cases and setup
Profit optimization in Meta Ads helps scale campaigns more accurately by accounting for hidden costs like taxes and returns. Learn to set it up with server-side GTM.
By Uliana LesivAug 7, 2026
Tracking
Ad tags & Click tags: everything you need to know about ad tracking
Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
By Ivanna HolubovskaAug 6, 2026
Tracking
Google Tag Manager consultant: what they do and when to hire one
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
By Maryna SemidubarskaAug 4, 2026
Tracking
Region-specific tags behavior in Google Tag Manager
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
By Ira HolubovskaAug 4, 2026
Tracking
Data validation techniques in server-side tagging
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
By Ivanna HolubovskaAug 4, 2026
Tracking
Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
By Ira HolubovskaAug 4, 2026
Tracking
Track CLTV conversions for lead generation with Google Sheets Reader
CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.
By Mariia AkrybaiAug 3, 2026
Tracking
The data odyssey: why half of your hits never make it home
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
By Josh SilverbauerJul 31, 2026
Tracking
A practical guide to bot-proofing your ad bidding
Bot conversions train Google Ads and Meta to chase traffic that will never buy. Here's a layered, practical fix using sGTM and Stape.
By Luc NugterenJul 30, 2026
Tracking
How to set up the Stape MCP server
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
By Uliana LesivJul 20, 2026
