Tracking
Would you like to become a Stape partner?
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
By Ivanna HolubovskaNov 7, 2025
Guides
Tracking
Server-side tracking tools
Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.
By Ira HolubovskaOct 27, 2025
Tracking
Tag status “still running” in GTM: the reasons and solutions
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
By Liudmyla KharchenkoOct 22, 2025
Tracking
What is Google Tag Assistant and how to use it
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
By Ivanna HolubovskaOct 21, 2025
Tracking
Why is Google Tag Manager preview mode not working?
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
By Ivanna HolubovskaOct 21, 2025
Tracking
Safari click ID removal: recover attribution with server-side tracking
In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.
By Vlad LykhodiiOct 13, 2025
Tracking
Configure Amazon server-side tracking with Conversions API
Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.
By Uliana LesivOct 9, 2025
Tracking
Server-to-server tracking: what it is and how to set it up
Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
By Ivanna HolubovskaOct 8, 2025
Tracking
How to effectively use GTM Tools by Stape
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
By Uliana LesivOct 3, 2025
Tracking
What is Signals Gateway & Setup Guide
Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
By Ivanna HolubovskaSep 26, 2025
Tracking
Send dataLayer push from server GTM to web GTM
Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
By Ira HolubovskaSep 26, 2025
Tracking
Cookieless advertising: strategies and solutions
Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
By Liudmyla KharchenkoSep 18, 2025
Tracking
Cookieless tracking: what it is and how to implement it
Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.
By Ivanna HolubovskaSep 18, 2025
