Tracking
Microsoft Ads (Bing) Offline Conversions tracking
Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
By Ivanna HolubovskaSep 12, 2025
Guides
Tracking
Building a custom CDP and enriching event data using server-side GTM
This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
By Ira HolubovskaSep 12, 2025
Tracking
How much does server GTM cost and why Stape is cheaper than Google Cloud Run
Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
By Ira HolubovskaSep 4, 2025
Tracking
Server-side tracking use cases
Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.
By Ira HolubovskaSep 4, 2025
Tracking
How to reduce JavaScript files of GTM in PageSpeed Insights
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
By Uliana LesivSep 4, 2025
Tracking
Why are there no alternatives to Stape?
In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
By Liudmyla KharchenkoSep 1, 2025
Tracking
Cookieless retargeting: how to retarget in a cookieless world
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
By Liudmyla KharchenkoAug 20, 2025
Tracking
Google Tag Manager server-side tracking as an alternative to Zapier
Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
By Ira HolubovskaAug 13, 2025
Tracking
Write data from server Google Tag Manager to Google Sheets
Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.
By Ira HolubovskaAug 13, 2025
Tracking
How server-side tracking affects paid campaign attribution
Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
By Liudmyla KharchenkoAug 6, 2025
Tracking
How to set up Admitad tag using server GTM
Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
By Uliana LesivAug 5, 2025
Tracking
What platforms support Google Tag Manager server-side tagging
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
By Ira HolubovskaJul 22, 2025
Tracking
Tracking iframe done right
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
By Alex HeldJul 9, 2025
