GTM
Shopify Customer Events explained & setup guide
Learn how Shopify Customer Events work, set up apps and custom pixels, connect Customer Events with GTM, and extend your setup with server-side tracking.
By Tymofii SankovSep 15, 2026
Guides
GTM
CMP not pushing consent update event to dataLayer: how to fix
Learn how to detect missing consent update events in GTM and push consent changes to the dataLayer using the Google Consent Mode Listener tag.
By Uliana LesivSep 9, 2026
GTM
AI in Google Tag Manager: give it access, not control
Learn how to safely connect AI to Google Tag Manager with six key controls – from permission scoping to consent verification – before you publish live.
By Luc NugterenAug 11, 2026
GTM
How to audit Google Tag Manager setup for better data
Find duplicate events, missing data, consent issues, and server container errors in your Google Tag Manager setup.
By Maryna SemidubarskaSep 2, 2026
GTM
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
By Mykhailo ZernovJun 23, 2026
GTM
Fix inconsistent event IDs caused by GTM tag sequencing
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
By Uliana LesivFeb 18, 2026
GTM
How to fix GTM tags not firing with the All Pages trigger
If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.
By Mykhailo ZernovDec 2, 2025
GTM
How to configure consent management using GTM and Axeptio
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
By Uliana LesivOct 8, 2026
GTM
How to configure consent management using GTM and iubenda
Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
By Uliana LesivSep 17, 2026
GTM
Tracking iframe done right
Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
By Alex HeldJul 9, 2025
GTM
Tag status “failed” in GTM: the reasons and solutions
Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
By Liudmyla KharchenkoJul 8, 2025
GTM
How to reduce JavaScript files of GTM in PageSpeed Insights
Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
By Uliana LesivSep 4, 2025
GTM
Tag status “still running” in GTM: the reasons and solutions
Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
By Liudmyla KharchenkoOct 22, 2025
