Blog/Tracking
The data odyssey: why half of your hits never make it home
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
Josh Silverbauer
Jul 31, 2026
A practical guide to bot-proofing your ad bidding
Bot conversions train Google Ads and Meta to chase traffic that will never buy. Here's a layered, practical fix using sGTM and Stape.
Luc Nugteren
Jul 30, 2026
Tracking Shopify draft orders with sGTM and Stape Store: a complete guide
Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Stape Store for accurate Google Ads conversions.
Luc Nugteren
Jul 3, 2026
Simple tracking testing with Google Tag Manager Environments
Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
Mykhailo Zernov
Jun 23, 2026
Martech tools, solutions, and trends for 2026
Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
Maryna Semidubarska
Jun 15, 2026
Form tracking in 2026: why your numbers never match your CRM (and how to fix it)
Client-side form tracking breaks more than it works. Here's why your GA4 and CRM never match – and how server-side GTM fixes it for good.
Josh Silverbauer
Jun 11, 2026
How to set up same origin server-side GTM on Webflow with Cloudflare
Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
Lars Friis
Jun 1, 2026
Why website tracking breaks and how to detect issues early
Website tracking often breaks due to GTM snippet removal or fragile setup. Learn how to use Stape Monitoring and Logs to spot data loss and fix it fast.
Uliana Lesiv
May 8, 2026
Advertising in ChatGPT: how to track ChatGPT ads’ performance
Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
Uliana Lesiv
May 7, 2026
Subdomain, same-origin, or default? How to pick the right server-side domain
Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
Manisha Mistry
Apr 30, 2026
Data discrepancies explained: causes, how to identify and fix
Most data mismatches aren’t bugs - they’re limitations. Learn how to identify discrepancies, uncover missing data causes, and take control of your tracking.
Uliana Lesiv
Jun 12, 2026
How to track Shopware conversions server-side with Stape
Don't lose data to ad blockers. Compare Shopware tracking options, use Stape’s free extension to automate GTM and server-side tracking for much higher ROAS.
Uliana Lesiv
Apr 22, 2026
Drupal module for server Google Tag Manager
Set up server-side tracking for a Drupal store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
Mykhailo Zernov
Apr 20, 2026
Stripe purchase tracking via sGTM: a step-by-step guide
Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
Kristian Krogh Bang
Apr 16, 2026
How does server-side tagging work?
Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
Maryna Semidubarska
Mar 25, 2026
New customer tracking with sGTM and Stape Store: a complete guide
Accurately track new vs. returning customers with server-side GTM and Stape Store. Build a first-party identity system and improve Meta & Google Ads bidding.
Luc Nugteren
Mar 4, 2026
How to prove server-side tracking ROI to clients and stakeholders
Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Stape Analytics, GA4, and ad platforms.
Maryna Semidubarska
May 6, 2026
Fix inconsistent event IDs caused by GTM tag sequencing
Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
Uliana Lesiv
Feb 18, 2026
Understanding AI browser tracking: marketer and analyst guide
AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
Uliana Lesiv
Feb 6, 2026
Ad tags & Click tags: everything you need to know about ad tracking
Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
Ivanna Holubovska
Jan 26, 2026
sGTM vs Gateways: what to choose and why
sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.
Maryna Semidubarska
Jan 21, 2026