Tracking
Advanced bot traffic guide: filtering, prevention, and blocking
Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.
By Tymofii SankovAug 23, 2026
Guides
Tracking
Troubleshooting server-side tagging using server GTM logs
Learn how to troubleshoot server-side tagging using server GTM logs. Diagnose issues with requests, missing data, and vendor responses to optimize the setup.
By Ira HolubovskaAug 21, 2026
Tracking
Guide to debugging and monitoring server-side tracking configuration
Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
By Ivanna HolubovskaAug 21, 2026
GTM templates
Google Merchant Center Lookup variable for Google Tag Manager server container
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
By Ivanna HolubovskaAug 21, 2026
Tracking
LinkedIn conversion tracking setup guide
Set up LinkedIn conversion tracking through Google Tag Manager – install the Insight Tag, configure conversions, and boost data accuracy.
By Uliana LesivAug 20, 2026
Analytics platforms
How to sync Stape Analytics to Google Sheets & Looker Studio
Pull your server-side recovery data into a live, auto-updating dashboard your clients can actually see. No manual exports, no shared logins.
By Alif MahmudAug 19, 2026
Tracking
Zero and first-party data explained
Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
By Liudmyla KharchenkoAug 18, 2026
Tracking
Third-party cookies: detailed guide & news, insights for 2026
Learn what third-party cookies are, how they impact digital marketing, and how to manage them, and compliance tips.
By Liudmyla KharchenkoAug 18, 2026
Tracking
Step-by-step guide on Microsoft Conversion API integration
Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
By Uliana LesivAug 14, 2026
Tracking
AI in Google Tag Manager: give it access, not control
Learn how to safely connect AI to Google Tag Manager with six key controls – from permission scoping to consent verification – before you publish live.
By Luc NugterenAug 11, 2026
Stape features
Filtering bot traffic in GA4 using server-side GTM and Stape’s Bot Detection
Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
By Alex HeldAug 7, 2026
Facebook
Facebook Lead Ads: guide for 2026
Working on your lead generation with Facebook Lead Ads in 2026? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!
By Liudmyla KharchenkoAug 7, 2026
Tracking
Meta's profit-based campaign optimization: use cases and setup
Profit optimization in Meta Ads helps scale campaigns more accurately by accounting for hidden costs like taxes and returns. Learn to set it up with server-side GTM.
By Uliana LesivAug 7, 2026
