Tracking
Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
By Ivanna HolubovskaAug 6, 2026
ESP/Email
Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager. This guide will show how to use a server GTM container to set up Klaviyo website event tracking.
By Ira HolubovskaAug 6, 2026
Shopify
Shopify triggers "Cart data needs attention" in Google Ads when Item IDs don't match Merchant Center. Here's how to fix it with Stape's Conversion Tracking app.
By Abdul KayiumAug 5, 2026
Tracking
A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
By Maryna SemidubarskaAug 4, 2026
Tracking
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
By Ira HolubovskaAug 4, 2026
Affiliate platforms
Affiliate tracking connects partner clicks with sales, leads, payouts, and ROI using links, pixels, server-side tracking, and CRM data.
By Maryna SemidubarskaAug 4, 2026
Tracking
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
By Ivanna HolubovskaAug 4, 2026
Tracking
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
By Ira HolubovskaAug 4, 2026
Shopify
Learn how a Shopify data layer works, what variables it contains, and compare the best setup methods for accurate eCommerce tracking.
By Tymofii SankovAug 4, 2026
Tracking
CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.
By Mariia AkrybaiAug 3, 2026
Analytics platforms
Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.
By Maryna SemidubarskaJul 31, 2026
CRM
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
By Maryna SemidubarskaJul 31, 2026
Tracking
See why your data's trip from browser to CRM plays out like a mythological epic, and how first-party tagging keeps signals from getting lost at sea.
By Josh SilverbauerJul 31, 2026
