Shopify allows changing “transportUrl” in GA settings. It means that you can set up a Google Tag Manager Server container on Shopify instead of a GTM Web container. I hope that this will help you solve all your tracking problems.November 12, 2020
In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.