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Oct 24, 2024

Snapchat CAPI Gateway: the fastest way to set up Snapchat CAPI

Implement server-side tracking with Snapchat Conversions API Gateway with no hassle. Overcome ad blockers, improve ad performance, and maximize cookie duration.

Sep 23, 2024

Klaviyo Lookup variable for Google Tag Manager server container

Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.

Sep 20, 2024

How global data privacy laws affect user tracking strategies

Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.

Sep 19, 2024

Consent Parser variable for Google Tag Manager server container

Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.

Sep 11, 2024

Math variable for Google Tag Manager server container

Math Variable allows you to perform basic calculations like addition, subtraction, multiplication, and division.

Sep 9, 2024

Pub/Sub Publish tag for Google Tag Manager server container

Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.

Sep 9, 2024

User Data Extractor variable for Google Tag Manager server container

User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.

Sep 5, 2024

Duplicate Transaction Checker variable for Google Tag Manager server container

Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.

Sep 5, 2024

Google Merchant Center Lookup variable for Google Tag Manager server container

Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.

Sep 4, 2024

Days In Seconds variable for Google Tag Manager server container

Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.

Sep 3, 2024

How to improve web analytics data quality: challenges and solutions

Avoid common mistakes and follow tips so that you can get the full potential of web analytics to get more accurate reporting, drive informed decisions, and achieve your goals more effectively.

Aug 23, 2024

Weather variable for server Google Tag Manager

Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.

Aug 23, 2024

Server-side tracking for Bloomreach

Discover how to leverage the combined power of server-side and client-side tracking for Bloomreach. Follow our latest blog post for a step-by-step guide on setting up server-side tracking on the Bloomreach platform.

Aug 23, 2024

Object Builder Variable for server Google Tag Manager

Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.

Aug 22, 2024

Stape Analytics: measure the impact of your server-side tracking

In this post, you will learn about Stape Analytics and its benefits. Use it to monitor the performance of your server-side tracking.

Aug 20, 2024

Case study: ASENTO measuring 62% more revenue for WoodUpp with server-side tracking

Discover how a Danish manufacturer reached revenue growth with Stape in our latest case study from ASENTO.

Aug 16, 2024

Case study: Scandinavian Biolabs amplifies Klaviyo revenues with server-side tracking

Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.

Aug 16, 2024

Case Study: Immune and wellness supplements company has a 34% increase in conversions recorded with sGTM

Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.

Aug 15, 2024

HTTP Lookup Variable for server Google Tag Manager

Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.

Jul 29, 2024

Server-side Google Analytics 4 for BigCommerce

Set up server-side GA4 tracking for your BigCommerce site in a few simple steps. This detailed guide works for those who already have GA4 installed and those who need to install it.

Jul 29, 2024

How to use pre-built GTM container templates for WooCommerce

Discover how to set up Stape's pre-built GTM container templates for WooCommerce Meta and Google Ads events, and GA4 tracking.

Jul 29, 2024

Consent Management in Microsoft (Bing)

Learn how to set up consent mode for tracking Bing Ads conversions.

Jul 25, 2024

How to reduce JavaScript files of GTM in PageSpeed Insights

Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.

Jul 22, 2024

How to use pre-built GTM container templates for your Shopify store

Discover how to set up Stape's pre-built GTM container templates. Simplify server-side tracking setup and enhance data collection.

Jul 18, 2024

DNS configuration for custom domain for server-side tracking

Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.

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