Webhooks
Setting up webhooks via the Shopify Flow app
Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.
By Vlad KononovSep 9, 2026
Guides
Consent mode
Consent mode in server Google Tag Manager
In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
By Ira HolubovskaSep 9, 2026
Stape features
Stape Store use cases: how it supports your tracking needs
Stape Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.
By Mykhailo ZernovSep 9, 2026
Tracking
Server-side tagging: what is, how to set up & tools to use
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
By Maryna SemidubarskaSep 9, 2026
Tracking
Google Tag Manager certifications: which ones are worth it?
Compare top GTM certifications in 2026 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.
By Maryna SemidubarskaSep 9, 2026
Compliance insights
CMP not pushing consent update event to dataLayer: how to fix
Learn how to detect missing consent update events in GTM and push consent changes to the dataLayer using the Google Consent Mode Listener tag.
By Uliana LesivSep 9, 2026
Consent mode
Google Consent Mode V2
Google Consent Mode V2 lets websites share users' cookie choices with Google tags. Learn what's new, how it works, and how to implement it.
By Ivanna HolubovskaSep 9, 2026
Tracking
Google’s first-party mode vs. server-side tracking
See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
By Uliana LesivSep 9, 2026
Compliance insights
GA4 IP anonymization: when and how to go beyond defaults
GA4 anonymizes IP addresses automatically, but some businesses need more control. Learn when additional IP anonymization is needed and how to configure it.
By Uliana LesivSep 8, 2026
Analytics platforms
Outbrain server-to-server tracking using sGTM
Outbrain is a content platform that boosts engagement, optimizes ad campaigns, and improves data accuracy with server-to-server tracking integration.
By Ira HolubovskaSep 8, 2026
Analytics platforms
Unassigned and not set traffic source in GA4
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
By Alex HeldSep 8, 2026
Analytics platforms
Google Analytics 4 Advanced tag for sGTM
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
By Ivanna HolubovskaSep 8, 2026
Magento
Server-side Google Analytics 4 for Magento 2
Boost Magento 2 data with server-side GA4. Enhance accuracy, privacy, and tracking. Learn the setup: GTM, plugins, custom domains, and event configuration.
By Ivanna HolubovskaSep 8, 2026
