Ad platforms
Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
By Uliana LesivAug 14, 2026
sGTM
With Stape's Setup Wizard, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.
By Uliana LesivSep 2, 2026
Ad platforms
Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.
By Uliana LesivJul 28, 2026
Use cases
In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.
By Vlad LykhodiiOct 13, 2025
Analytics platforms
Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.
By Maryna SemidubarskaJul 31, 2026
Ad platforms
Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
By Uliana LesivSep 17, 2026
Analytics platforms
Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.
By Liudmyla KharchenkoSep 16, 2026
Use cases
Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
By Maryna SemidubarskaSep 16, 2026
GTM
Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
By Uliana LesivOct 8, 2026
Gateways
Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
By FarisSep 19, 2025
CRM
CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
By Maryna SemidubarskaJul 31, 2026
Ad platforms
Set up LinkedIn conversion tracking through Google Tag Manager – install the Insight Tag, configure conversions, and boost data accuracy.
By Uliana LesivAug 20, 2026
Gateways
Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
By Uliana LesivJul 30, 2026
