GTM templates
Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.
By Ivanna HolubovskaApr 9, 2025
GTM templates
Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.
By Ivanna HolubovskaApr 9, 2025
Compliance insights
GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.
By Liudmyla KharchenkoApr 9, 2025
Tracking
Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
By Ivanna HolubovskaApr 9, 2025
Google Ads
Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
By Ivanna HolubovskaApr 8, 2025
Tracking
Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
By Uliana LesivApr 8, 2025
GTM templates
Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
By Uliana LesivApr 8, 2025
Tracking
Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
By Uliana LesivApr 8, 2025
GTM templates
Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
By Uliana LesivApr 8, 2025
GTM templates
Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.
By Uliana LesivApr 8, 2025
GTM templates
Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
By Dan MurovApr 8, 2025
GTM templates
Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.
By Uliana LesivApr 8, 2025
Tracking
Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
By Alex HeldApr 8, 2025
