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GA4 and Google Ads server-side setup: Google Tag Gateway vs. server GTM

Find out what is common and different between Google Tag Gateway and server GTM setup of GA4 and Google Ads. Decide which one you should choose to set up server-side tracking.

Uliana Lesiv

Uliana Lesiv

Nov 1, 2024

Google Tag Gateway: simplify server-side tracking for GA4 & Google Ads

Simplify GA4 & Google Ads server-side tracking with Google Tag Gateway. Bypass ad blockers, extend cookies, and enhance data accuracy without complex setups.

Ivanna Holubovska

Ivanna Holubovska

Oct 9, 2024

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