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50% of users tracked with consent, up from 24% after implementing server-side tracking | Tag Manager Italia

Check out how MecShopping took advantage of server-side tracking and obtained doubled results thanks to Consent Mode.

Ivanna Holubovska

Ivanna Holubovska

Oct 16, 2025

Higher Facebook Ads conversion rate and lower cost per click with GA4 and server-side tracking | Tag Manager Italia

Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and server-side tracking.

Ivanna Holubovska

Ivanna Holubovska

Jul 22, 2025

88% more Facebook Ads conversions with Conversions API vs Pixel only | Tag Manager Italia

Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.

Ivanna Holubovska

Ivanna Holubovska

Sep 12, 2025

128% increase in new memberships for FAI, with 57% coming from Google Ads | Tag Manager Italia

Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.

Ivanna Holubovska

Ivanna Holubovska

Apr 29, 2025

+251% conversions and 2.27x lower cost per result with Conversions API vs Pixel-only

Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.

Ivanna Holubovska

Ivanna Holubovska

May 12, 2025

100% more conversions and 56.64% lower CPA in Google Ads 360 with Floodlight tags set up for server-side tracking | New Path Digital

How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.

Ivanna Holubovska

Ivanna Holubovska

Apr 28, 2025

115% more value measured in Google Ads for Onyx Cookware | Obsidian Digital

Find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via Stape and how it led to a great outcome in Google Ads.

Ivanna Holubovska

Ivanna Holubovska

Jul 4, 2025

53% more Google Ads value measured after moving tracking to the server | Obsidian Digital

Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.

Ira Holubovska

Ira Holubovska

Apr 16, 2025

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