How Onyx Cookware measured 115% more value in Google Ads
In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.
Sep 15, 2022Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Jan 22, 2021Server-side conversion tracking in Google Ads (Adwords)
Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.