Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Jun 10, 2024If you’re wondering why the Google Ads audience is much smaller than GA4 audience and what to do with this - here’s how to fix a decline in your Google Ads (AdWords) remarketing audiences.
Apr 22, 2024This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
Apr 15, 2024Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.
Feb 19, 2024In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
Oct 24, 2023All it takes is a few simple steps. <2>Click Try for Free </2>, and configure your server Google tag Manager container with Stape in just 3 minutes.
May 19, 2023In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.
Sep 15, 2022Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Jan 22, 2021Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
