Server-side tagging improves tracking accuracy, data control, and page speed while reducing ad blocker impact. Future-proof your tracking with first-party data.
Ivanna Holubovska
Jan 12, 2022
Alex Held
Oct 10, 2024
Ira Holubovska
Mar 5, 2024
Liudmyla Kharchenko
Aug 22, 2024
Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.
Tymofii Sankov
May 28, 2025
Server-side tagging sends data via a cloud server, reducing browser data loss and boosting privacy compliance. In this article, we will explain this type of tracking in detail.
Maryna Semidubarska
May 27, 2025
Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
Maryna Semidubarska
May 27, 2025
Configuring Consent Management with Iubenda and GTM includes activating Iubenda, integrating it with GTM, and setting up a server container.
Uliana Lesiv
May 26, 2025
Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
Uliana Lesiv
May 22, 2025
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
Maryna Semidubarska
May 15, 2025
Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
Oksana Pochapska
May 14, 2025
Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
Tymofii Sankov
May 7, 2025
Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
Oksana Pochapska
May 6, 2025
Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
Uliana Lesiv
May 2, 2025
Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
Uliana Lesiv
May 2, 2025
If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
Uliana Lesiv
May 1, 2025
Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process. Become a ROS expert with us.
Tymofii Sankov
Apr 28, 2025
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.
Liudmyla Kharchenko
Apr 25, 2025
Discover top strategies and tools in this 2025 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
Oksana Pochapska
Apr 24, 2025
Boost your PPC performance in 2025 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
Oksana Pochapska
Apr 23, 2025
Learn how to track events within iframes and resolve common tracking challenges. Discover effective methods for using GTM, Web APIs, and custom scripts to track iframe interactions.
Alex Held
Apr 17, 2025
Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
Liudmyla Kharchenko
Apr 11, 2025
Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2025.
Oksana Pochapska
Apr 7, 2025
Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.
Vlad Kononov
Apr 3, 2025
Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.
Uliana Lesiv
Apr 2, 2025
