sGTM
Common Google Tag Manager errors and mistakes (+ solutions)
Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
By Ira HolubovskaOct 1, 2026
Guides
sGTM
What is server-side tracking?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
By Ira HolubovskaSep 14, 2026
sGTM
Server-side tracking benefits: what it is and why it matters in 2026
Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.
By Ivanna HolubovskaSep 2, 2026
sGTM
How to switch server GTM hosting from Google Cloud to Stape
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
By Ira HolubovskaApr 16, 2025
sGTM
Track user source/medium flow using server Google Tag Manager
This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
By Ira HolubovskaJul 3, 2025
sGTM
Benefits of Stape hosting for server Google Tag Manager
Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
By Ira HolubovskaSep 2, 2026
sGTM
How to create data layer for server-side Google Tag Manager
Create a data layer for server-side Google Tag Manager to keep tracking reliable as browser restrictions make traditional web analytics more challenging.
By Ira HolubovskaOct 6, 2026
sGTM
What platforms support Google Tag Manager server-side tagging
Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
By Ira HolubovskaJul 22, 2025
sGTM
How much does server GTM cost and why Stape is cheaper than Google Cloud Run
Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
By Ira HolubovskaSep 4, 2025
sGTM
Debug incoming webhooks in Google Tag Manager server preview
One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
By Ira HolubovskaApr 16, 2025
sGTM
Sending data from the Google Tag Manager web container to the server container
Discover how to send dataLayer variables, custom parameters, or any other data from the web to the server container with Data Tag.
By Ira HolubovskaJul 14, 2026
sGTM
Improving website page speed with the help of server-side Google Tag Manager
Server-side GTM PageSpeed improvements are real: moving tags off the browser reduces load time, improves Core Web Vitals, and gives you cleaner data.
By Ira HolubovskaJul 1, 2026
sGTM
How to send all GA event data to your URL/Site/CRM
Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
By Ira HolubovskaApr 16, 2025
