Tracking - Stape

Tracking

Avoid Google Tag Manager blocking by Adblockers

Ad Blocking is in no way a one-way street, and the impact of tracking script blocking extends far beyond just advertisements. Many have been...

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Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is to send data directly from your server endpoint — the Google Tag Manager server container....

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Third-party cookies are about to expire. Will server-side tracking help?

By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that...

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Facebook Event Match Quality – What it is and how to increase it

Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass...

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Facebook conversion API errors and how to fix it

Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and...

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Facebook Conversion API for Unbounce

Accurate tracking and personalization are the keys to the success of paid campaigns . Many marketers create different angles for each target audience and...

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How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update

The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14.  The new mobile operating system limited...

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Facebook Conversion API for Bigcommerce

Browser tracking is becoming less reliable because of ad blockers, decreased cookie lifetime, and intelligent tracking prevention. The iOS 14 update made everything even...

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Sending Data From the Google Tag Manager Web Container to the Server Container

In this article, I want to show you how to use Data Tag. This custom tag sends parameters from the Google Tag Manager Web...

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How to set up Facebook event deduplication in Google Tag Manager

Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers....

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Google tag manager server-side: How to set up server Tag Manager, Universal Analytics, GA4, and Facebook conversion API

Server-side tagging has been one of the main trends in web analytics for the last couple of years. Ad blockers, Intelligent Tracking Protection, 3rd...

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How to Setup Facebook Conversion API + Events Deduplication & Hash User Data

Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is...

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3 Easy Steps to Test Server-Side Universal Analytics/GA4 and Facebook Conversion API

Google Tag Manager was initially designed to make the life of marketers easier. If you use Google Tag Manager web container, you no longer...

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Server-side conversion tracking in Google Ads (Adwords)

Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after...

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Improving Website Page Speed With The Help of Google Tag Manager Server-Side Tracking

Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager...

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How to setup GTM Server Side on Shopify

Shopify provides native Google Universal Analytics integration. It works perfectly on all subscription plans. More info and how to set up Google Analytics on...

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