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Apr 9, 2022

How to connect Google Service Account to Stape

Learn how to create a Google Service Account and connect it to your Stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.

Mar 23, 2022

SendGrid tag for server Google Tag Manager

Stape created a Sendgrid tag for the server Google Tag Manager container that simplifies Sendgrid integration. In this blog post, I want to show how to use the Sendgrid tag for sGTM.

Mar 15, 2022

Consent mode in server Google Tag Manager

In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.

Mar 8, 2022

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

Mar 8, 2022

Server-Side Tracking Use Cases

Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.

Mar 2, 2022

How to set up tagging server URL for server GTM

Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.

Feb 26, 2022

How to set up server-side tracking

Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.

Feb 15, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

Feb 11, 2022

Common Google Tag Manager errors and mistakes (+ solutions)

Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.

Feb 8, 2022

Taboola server-side tracking using server Google Tag Manager

Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.

Jan 31, 2022

What is Server-side Tracking?

Wondering what server-side tagging is and how it works? This blog post will explore all that and more!

Jan 12, 2022

Benefits of server-side tracking

There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.

Jan 8, 2022

How to switch server GTM hosting from Google Cloud to Stape

There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.

Dec 14, 2021

Server-side tracking and GDPR

How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.

Dec 5, 2021

How to set up server-side affiliate tracking using server Google Tag Manager

Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.

Nov 30, 2021

Track user source/medium flow using server Google Tag Manager

This post will cover the use of a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.

Nov 26, 2021

Benefits of Stape hosting for server Google Tag Manager

Hosting your server Google Tag Manager on Stape is the best way to set up server-side tagging. Here's why...

Oct 23, 2021

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

Oct 22, 2021

What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.

Oct 8, 2021

How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine

What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.

Sep 30, 2021

Conversions API Gateway: The easiest way to implement Meta Conversions API

Meta Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta Conversions API Gateway.

Sep 20, 2021

Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.

Sep 16, 2021

Avoid Google Tag Manager blocking by Adblockers

Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.

Sep 7, 2021

Facebook conversion API errors and how to fix it

Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.

Aug 28, 2021

How to set up TikTok Events API

In 2021, TikTok is the hottest social media app with over 1 billion monthly active users. That is why most marketers decide to bring it into their advertising strategies. People use TikTok on their mobile phones more than anywhere else. For quite a while, only Facebook was talking about Apple’s recent privacy updates. Only this time, new iOS tracking restrictions will also apply to TikTok ads. Because of the iOS restriction, TikTok custom audiences and events do not include people who opted out of tracking in iOS 14.

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