Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
Jan 11, 2024Learn how to set up server-to-server (s2s) tracking in the server Google Tag Manager, as well as its benefits and possibilities.
Dec 13, 2023Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.
Dec 5, 2023Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.
Dec 5, 2023Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.
Nov 15, 2023A guide on how deal with IP addresses when using Own CDN.
Nov 9, 2023Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook conversion API.
Nov 7, 2023A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.
Nov 6, 2023This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
Nov 6, 2023In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.
Nov 1, 2023Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Nov 1, 2023Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.
Oct 31, 2023In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.
Oct 5, 2023How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
Sep 21, 2023Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Sep 19, 2023Google Chrome will phase out of 3rd party cookie support for 1% of its users by Q1 of 2024. Find out what this change means for advertisers and how to prepare for 3rd party cookie deprecation.
Sep 1, 2023We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.
Jul 28, 2023Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.
Jul 18, 2023Learn how to add, remove, and override event data in server Google Tag Manager with the help of Transformations.
Jul 11, 2023Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
Jul 4, 2023Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
Jun 23, 2023Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Jun 22, 2023Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Jun 21, 2023Learn how to quickly and easily set up Facebook conversion API for Magento using the stape GTM server-side plugin.
Jun 21, 2023In this guide, find out how to set up server-side Google Analytics 4 for Magento using Stape Server GTM plugin.
