Stape
Edited Oct 5, 2023

Facebook conversion API for Magento

Learn how to quickly and easily set up Facebook conversion API for Magento using the stape GTM server-side plugin.

Edited Nov 16, 2023

Server-side Google Analytics 4 for Magento

In this guide, find out how to set up server-side Google Analytics 4 for Magento using Stape Server GTM plugin.

Edited Jan 26, 2024

Server-side GTM extension for Magento 2

Don't miss out on the benefits of server-side tagging for Magento. Learn how to set it up with Stape’s plugin in this quick and easy guide!

Jun 19, 2023

Conversion tracking on Shopify upsell page with sGTM

In this article you will find out how to start conversion tracking on Shopify upsell page with server Google Tag Manager and get additional income generated by upsells and have as accurate tracking as possible.

May 29, 2023

What is Google Tag Assistant and how to use it

In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.

May 26, 2023

Your tagging server is out of date and no longer supported. Solution.

In this article find out how to solve a problem: your tagging server is out of date and no longer supported.

May 24, 2023

How to set up Klaviyo for Shopify via server Google Tag Manager

Learn how to set up Klaviyo for your Shopify store using the server Google Tag Manager container.

Edited Sep 29, 2023

How Onyx Cookware measured 115% more value in Google Ads

In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.

Edited Jan 17, 2024

How to easily add user agent and geo data to server Google Tag Manager

Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.

Apr 18, 2023

Google Analytics 4 Advanced tag for sGTM

In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.

Edited Feb 19, 2024

How to increase first-party cookie lifetime set by a third-party IP (Safari 16.4 and ITP update)

Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.

Edited Jul 11, 2023

Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.

Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.

Edited Jan 15, 2024

What is cookieless tracking

In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.

Feb 20, 2023

How to set up Xandr tag using server Google Tag Manager

Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.

Edited Feb 19, 2024

Safari ITP update limits cookies to 7 days for responses from 3rd party IPs

Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.

Jan 4, 2023

What are webhooks and their use in server-side tracking

In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.

Dec 20, 2022

Ways of offline conversion tracking

In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.

Dec 15, 2022

Why does your agency need to start implementing server-side tagging for clients

If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.

Dec 1, 2022

How Chrome’s 3rd party cookies blocking impacts the future of online marketing

Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.

Nov 23, 2022

Server-side tracking tools

In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.

Oct 25, 2022

Actionable tips to improve Facebook conversion attribution

Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.

Edited Oct 24, 2022

How to set up Refersion tag using Google Tag Manager

Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.

Edited Oct 24, 2022

How to set up Impact server to server conversion tracking

In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.

Jul 22, 2022

Pinterest conversion API

Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.

Edited Oct 24, 2022

Send dataLayer push from server GTM to web GTM

Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.

Host your GTM server at Stape