Blog / gtm server
Leadfeeder IP-Enrich Variable for server Google Tag Manager
We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.
Jul 28, 2023Type Convertor Variable for Google Tag Manager Server Container
Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.
Jul 18, 2023What are Transformations in server Google Tag Manager
Learn how to add, remove and override event data in server Google Tag Manager with the help of Transformations.
Updated Apr 19, 2024The smart way to anonymize user data and use consent mode in Google Analytics 4 using GEO headers
Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
Jul 4, 2023Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use
Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
Updated Apr 8, 2024Would you like to become a Stape partner?
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Updated Apr 19, 2024Region-specific tags behavior in Google Tag Manager
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Updated Oct 5, 2023Facebook conversion API for Magento
Learn how to quickly and easily set up Facebook conversion API for Magento using the stape GTM server-side plugin.
Updated Nov 16, 2023Server-side Google Analytics 4 for Magento
In this guide, find out how to set up server-side Google Analytics 4 for Magento using Stape Server GTM plugin.
Updated Jan 26, 2024Server-side GTM extension for Magento 2
Don't miss out on the benefits of server-side tagging for Magento. Learn how to set it up with Stape’s plugin in this quick and easy guide!
Jun 19, 2023Conversion tracking on Shopify upsell page with sGTM
In this article you will find out how to start conversion tracking on Shopify upsell page with server Google Tag Manager and get additional income generated by upsells and have as accurate tracking as possible.
May 29, 2023What is Google Tag Assistant and how to use it
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
May 26, 2023Your tagging server is out of date and no longer supported. Solution.
In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
Updated Apr 11, 2024How to set up Klaviyo for Shopify via server Google Tag Manager
Learn how to set up Klaviyo for your Shopify store using the server Google Tag Manager container.
Updated Sep 29, 2023How Onyx Cookware measured 115% more value in Google Ads
In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.
Updated Apr 19, 2024How to easily add user agent and geo data to server Google Tag Manager
Learn about how you can use the User Agent Info and GEO Headers power-ups for improved server-side tagging.
Updated Apr 15, 2024Google Analytics 4 Advanced tag for sGTM
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Updated Apr 11, 2024How to increase first-party cookie lifetime set by a third-party IP (Safari 16.4 and ITP update)
Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Updated Jul 11, 2023Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.
Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
Updated Jan 15, 2024What is cookieless tracking
In this article you will find out if tracking without cookies is possible and how to make your tracking secured and accurate.
Feb 20, 2023How to set up Xandr tag using server Google Tag Manager
Find out how to set up Xandr tag using Google Tag Manager and how to take advantage in your advertising campaign.
Updated Feb 19, 2024Safari ITP update limits cookies to 7 days for responses from 3rd party IPs
Learn how the new Safari ITP limitation of cookie lifetime based on the IP address works, what it means for web advertising and analytics, and how you can deal with it with the help of stape.
Jan 4, 2023What are webhooks and their use in server-side tracking
In this blog post, we will talk about webhooks, their use, and their benefit in server-side tracking.
Updated Apr 18, 2024Ways of offline conversion tracking
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Updated Apr 18, 2024Why does your agency need to start implementing server-side tagging for clients
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.