May 16, 2024

Case study: ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Find out about several improvements that came from the switch to Google Tag Manager Tracking hosted by Stape.

Apr 30, 2024

Facebook Leads Tag for sGTM

Learn how to send lead ads data from the CRM to Meta Conversion API using Facebook lead tag for server GTM.

Apr 22, 2024

Case Study: McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating

This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.

Apr 12, 2024

Update to IPv6 for Facebook events with Stape

Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.

Oct 5, 2023

Case study: Comparing Facebook Ads Results Using FB Pixel Only vs. FB Pixel and CAPI

Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.

Sep 15, 2023

Conversions API Gateway: Common Mistakes and Frequently Asked Questions

Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.

Jun 21, 2023

Private Multi Account Cluster for Conversions API Gateway

Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.

Apr 18, 2023

Meta Conversions API Gateway vs. Conversion API

Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.

Apr 3, 2023

Comparison of Facebook Conversions API setup options

This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.

Mar 30, 2023

Facebook conversion API for WordPress

Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.

Mar 20, 2023

Facebook conversion API for Shopify

In this guide find out how to set up Facebook conversion API for Shopify using stape server Google Tag Manager app for Shopify.

Jan 5, 2023

How to set up Instagram Conversion API

In this blog post you can find out how to set up Instagram Conversion API and its benefits.

Dec 30, 2022

Facebook Conversion API vs. Facebook Pixel

Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Oct 25, 2022

Actionable tips to improve Facebook conversion attribution

Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.

Aug 16, 2022

Facebook offline conversion using server GTM

A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.

Jul 19, 2022

Facebook conversion API for ClickFunnels using server GTM

In this article, I will show the stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.

Jan 21, 2022

How to use Facebook events if you cannot verify the domain

How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.

Nov 27, 2021

How to easily maintain Facebook Test ID in your Google Tag Manager Server container

We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!

Oct 1, 2021

How to set up Meta Conversions API Gateway

Learn how to configure the Meta Conversions API Gateway using Stape in this step-by-step guide.

Sep 30, 2021

Conversions API Gateway: The easiest way to implement Meta Conversions API

Meta Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta Conversions API Gateway.

Sep 11, 2021

Send data from CRM to Facebook conversion API using webhooks

The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.

Sep 7, 2021

Facebook conversion API errors and how to fix it

Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.

Aug 16, 2021

Facebook Event Match Quality – What it is and how to increase it

Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.

Jun 24, 2021

How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update

The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.

Jun 4, 2021

Facebook Conversion API for Unbounce

Accurate tracking is getting more problematic because of privacy restrictions. With Apple’s iOS 14 update, users will be asked to opt out of or opt in for tracking on iOS devices. Studies show that around 90% of users will choose to opt out of tracking. It means that tracking pixels won’t work for 90% of iOS users. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.

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