Edited Jan 29, 2024

Case study: Comparing Facebook Ads Results Using FB Pixel Only vs. FB Pixel and CAPI

Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.

Edited Dec 27, 2023

Conversions API Gateway: Common Mistakes and Frequently Asked Questions

Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.

Edited Oct 19, 2023

Private Multi Account Cluster for Conversions API Gateway

Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.

Edited Oct 20, 2023

Meta Conversions API Gateway vs. Conversion API

Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversion API with their use cases.

Apr 3, 2023

Comparison of Facebook Conversions API setup options

This guide will describe top setup options of Facebook Conversions API: via server Google Tag Manager, via Gateway, via plugin for Shopify or Wordpress, etc.

Edited Nov 17, 2023

Facebook conversion API for WordPress

Learn how to quickly and easily set up Facebook conversion API for WordPress using the stape GTM server-side plugin.

Mar 20, 2023

Facebook conversion API for Shopify

In this guide find out how to set up Facebook conversion API for Shopify using stape server Google Tag Manager app for Shopify.

Jan 5, 2023

How to set up Instagram Conversion API

In this blog post you can find out how to set up Instagram Conversion API and its benefits.

Dec 30, 2022

Facebook Conversion API vs. Facebook Pixel

Find out the difference between Facebook Conversion API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.

Oct 25, 2022

Actionable tips to improve Facebook conversion attribution

Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.

Edited Aug 18, 2022

Facebook offline conversion using server GTM

A step-by-step guide on how to send data to Facebook Offline Conversion using Server Google Tag Manager Container.

Edited Jul 22, 2022

Facebook conversion API for ClickFunnels using server GTM

In this article, I will show the stape team approach to setting up Facebook conversion API for ClickFunnels. This is useful if you need accurate conversion tracking on Facebook.

Jan 21, 2022

How to use Facebook events if you cannot verify the domain

How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.

Edited Feb 5, 2022

How to easily maintain Facebook Test ID in your Google Tag Manager Server container

We've all faced the inconvenience of managing Facebook Test ID. Here's how you can utilize the lookup table variable for this!

Edited Oct 20, 2023

How to set up Meta Conversions API Gateway

Learn how to configure the Meta Conversions API Gateway using Stape in this step-by-step guide.

Edited Jan 24, 2024

Conversions API Gateway: The easiest way to implement Meta’s Conversions API

Meta’s Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta’s Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta’s Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta’s Conversions API Gateway.

Edited Feb 5, 2022

Send data from CRM to Facebook conversion API using webhooks

The Facebook conversion API is a powerful tool that allows you to track your website’s visitors and their activity on your site. This data can then be used to create custom audiences, test out different versions of ads, or even provide insights into who might be interested in the product. The most popular way of integrating Facebook conversion API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.

Edited Oct 24, 2022

Facebook conversion API errors and how to fix it

Setting up the Facebook conversion API may be confusing. But after you did the tremendous job of moving FB tracking to the server and think that job is done, you might log in to your events manager the next day and see red and yellow warnings. In this blog post, I will describe the most popular Facebook conversion API errors and warnings. Plus, share some tips on how to fix it.

Edited Oct 24, 2022

Facebook Event Match Quality – What it is and how to increase it

Using Facebook conversion API, you can send events from your server to the Facebook server. Server-side tracking with configured custom subdomain helps to bypass ad blockers, ITPs, and iOS 14 restrictions.

Edited Feb 5, 2022

How To Prepare Your Facebook Campaigns for the iOS 14 Privacy Update

The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.

Edited Oct 24, 2022

Facebook Conversion API for Unbounce

Accurate tracking is getting more problematic because of privacy restrictions. With Apple’s iOS 14 update, users will be asked to opt out of or opt in for tracking on iOS devices. Studies show that around 90% of users will choose to opt out of tracking. It means that tracking pixels won’t work for 90% of iOS users. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.

Edited Feb 5, 2022

Facebook Conversion API for Bigcommerce

In this article, I want to show you how to set up a Facebook conversion API on BigCommerce. This method works for the Stencil theme and optimized one-page checkout. Recently, one of our clients asked to move all his Facebook events to the server-side. We were not able to find a pre-built solution and had to design everything from scratch.

Edited Nov 10, 2021

How to set up Facebook event deduplication in Google Tag Manager

Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.

Edited Feb 23, 2024

Google tag manager server-side: How to set up server Tag Manager, Universal Analytics, GA4, and Facebook conversion API

Server-side tagging has been one of the main trends in web analytics for the last couple of years. Ad blockers, Intelligent Tracking Protection, 3rd party cookie restrictions, regulations like GDPR made analytics and advertising companies start worrying about how and what information they collect about site visitors. Server-side tagging allows moving third-party tags off your site and into a cloud server. In this case, third-party pixels are loaded directly from the could server rather than your site. In this article, I will explain and demonstrate the basics of setting up Google Tag Manager server container, server Universal Analytics, GA4, and Facebook Conversion API.

Edited Mar 27, 2022

How to Setup Facebook Conversion API + Events Deduplication & Hash User Data

Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is implemented correctly, it will feed relevant information to FB machine learning algorithms. FB ML will use pixel data to show your ads to people who are most likely to convert. For several years now, we could track events on the site via javascript code, Facebook SDK inside apps, or upload offline events. But how can you track users who installed Ad Blocker or track events outside the site? Or how can you extend a cookie lifetime? It can be done by implementing Facebook conversion API. This article will show you how to set up Facebook conversion API via Google Tag Manager Server Container.

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