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October 23, 2021

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

October 22, 2021

What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.

September 30, 2021

Facebook Conversions API Gateway. The easiest way to implement FB CAPI?

Facebook Conversion API Gateway is FB’s newest approach in setting up Conversion API and looks like it’s the easiest one. It is required to have Amazon AWS (only AWS for now) for hosting server events. FB CAPIG receives events from the browser and sends them to the Conversions API. With FB CAPIG, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Conversions API Gateway. Multiple pixels work only if they are located under the same Facebook Business Manager.

September 20, 2021

Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.

April 18, 2021

Facebook Conversion API for Bigcommerce

In this article, I want to show you how to set up a Facebook conversion API on BigCommerce. This method works for the Stencil theme and optimized one-page checkout. Recently, one of our clients asked to move all his Facebook events to the server-side. We were not able to find a pre-built solution and had to design everything from scratch.

April 17, 2021

Integrate Klaviyo with your website using Google Tag Manager Server container

Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.

February 28, 2021

Google tag manager server-side: How to set up server Tag Manager, Universal Analytics, GA4, and Facebook conversion API

Server-side tagging has been one of the main trends in web analytics for the last couple of years. Ad blockers, Intelligent Tracking Protection, 3rd party cookie restrictions, regulations like GDPR made analytics and advertising companies start worrying about how and what information they collect about site visitors. Server-side tagging allows moving third-party tags off your site and into a cloud server. In this case, third-party pixels are loaded directly from the could server rather than your site. In this article, I will explain and demonstrate the basics of setting up Google Tag Manager server container, server Universal Analytics, GA4, and Facebook Conversion API.

February 11, 2021

How to Setup Facebook Conversion API + Events Deduplication & Hash User Data

Facebook Pixel allows you to track what users are doing on your site, collect remarketing audiences and create lookalikes. If the Facebook pixel is implemented correctly, it will feed relevant information to FB machine learning algorithms. FB ML will use pixel data to show your ads to people who are most likely to convert. For several years now, we could track events on the site via javascript code, Facebook SDK inside apps, or upload offline events. But how can you track users who installed Ad Blocker or track events outside the site? Or how can you extend a cookie lifetime? It can be done by implementing Facebook conversion API. This article will show you how to set up Facebook conversion API via Google Tag Manager Server Container.

December 18, 2020

Improving Website Page Speed With The Help of Google Tag Manager Server-Side Tracking

Website page speed optimization was one of the essential benefits that marketers and web developers saw when the first version of Google Tag Manager was released. It was supposed to happen because tracking scripts would no longer be hardcoded but would be added through Google Tag Manager. So, does the GTM web container speed up your site? This article will showcase how moving to the GTM server from Google Tag Manager Web Container can speed up your website. Please note that you won’t see any pagespeed improvements if you’ll combine server and browser tracking. For example, your site’s pagespeed won’t increase if you use both Facebook pixel and Conversion API. In this case, FB pixel will still work in user’s browsers and slow your site.

November 22, 2020

How to Filter Google Analytics Spam With the Help of Google Tag Manager Server-Side Tagging

What if you are faced with spam in Google Analytics reports? Does it mean that someone can access your Google Analytics accounts? Or maybe someone can modify data inside your GA? How can you prevent it? There are two main types of Measurement Protocol spam: referral traffic and events spam. More rarely you can see spam in languages, keywords, URLs, transactions, and so on. In this article, I will explain what Measurement Protocol spam is and how you can prevent it with the help of Google Tag Manager Server-Side tagging.

November 12, 2020

How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container

In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.

October 25, 2020

Google Tag Manager Server-Side Tagging as an alternative to Zapier

Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.

October 16, 2020

How to Add Google Tag Manager Server-Side Tagging to WordPress

Looking to install Server-Side Google Tag Manager in WordPress? If you want to integrate analytics software and marketing applications with your WordPress website without losing any data (due to AdBlockers or ITPs), then Google Tag Manager Server-Side tagging is what you want to use. It allows you to add and run tracking codes via the server environment. In this article, we’ll explain how to add Google Tag Manager Server-Side Container in WordPress using our plugin.

October 07, 2020

How to set up Google Analytics with Google Tag Manager Server-Side Container?

Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics Client is created by default. In this article, we will discuss the benefits and possibilities that server-side Google Analytics offers. And also, how to configure Google Analytics in your Google Tag Manager Server account.If you don’t have a GTM server container yet, please follow this instruction on how to launch it on your website. If you are still not sure what GTM server tagging is and how it can benefit your website tracking system, please read this blog post.

October 06, 2020

How to add a custom domain to the Google Tag Manager Server container

In this article, I will describe how to set up a custom subdomain within your Google Tag Manager server container. The main advantage of a custom subdomain inside the Google Tag Manager Server container is that it helps to bypass Intelligent Tracking Preventions, AdBlockers and increases cookie lifetime for users browsing in Safari. Pixels will be loaded from your subdomain and run as the first-party.

October 04, 2020

How to set up Google Tag Manager Server Container

Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers. However, collecting data is becoming more problematic because of Intelligent Tracking Prevention, AdBlockers, and a decrease in cookie lifetime. Google Analytics and other similar tools will start seeing fewer data about your website visitors and giving you less information to analyze.

September 30, 2020

What Is Google Tag Manager Server-Side Tracking?

In this article, I want to tell you about a new feature from Google Tag Manager – Server-Side Tagging. GTM server-side is a hot topic right now for all marketers, website owners, and developers. The main change in this technology is moving tracking from client-side to server-side. This functionality allows you to hide business logic in the server code, speed up website loading, and improve the protection of user data by restricting access to third-party scripts.

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