Blog/gtm server
Accessing original user IP when using Own CDN
A guide on how deal with IP addresses when using Own CDN.
Nov 9, 2023Server-side consent management with sGTM and Cookiebot
Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook conversion API.
Nov 7, 2023Microsoft Ads (Bing) Offline Conversion tracking
A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.
Nov 6, 2023Cookieless GA4 tracking using server GTM
This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
Nov 6, 2023Yahoo Conversion API using server Google Tag Manager
In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.
Nov 1, 2023Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking
Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Nov 1, 2023Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4
Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.
Oct 31, 2023Server to server Voyado tracking using server Google Tag Manager
In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.
Oct 5, 2023Case study: Migrating from Web to Server-Side Tracking
How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
Sep 21, 2023Google Tag, Configuration and Event Settings Variables in web GTM
Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
Sep 19, 2023Chrome disables third-party cookies for 1% of users in Q1 2024
Google Chrome will phase out of 3rd party cookie support for 1% of its users by Q1 of 2024. Find out what this change means for advertisers and how to prepare for 3rd party cookie deprecation.
Sep 1, 2023Leadfeeder IP-Enrich Variable for server Google Tag Manager
We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.
Jul 28, 2023Type Convertor Variable for Google Tag Manager Server Container
Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.
Jul 18, 2023What are Transformations in server Google Tag Manager
Learn how to add, remove and override event data in server Google Tag Manager with the help of Transformations.
Jul 11, 2023The smart way to anonymize user data and use consent mode in Google Analytics 4 using GEO headers
Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
Jul 4, 2023Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use
Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
Jun 23, 2023Would you like to become a Stape partner?
Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
Jun 22, 2023Region-specific tags behavior in Google Tag Manager
Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
Jun 21, 2023Facebook conversion API for Magento
Learn how to quickly and easily set up Facebook conversion API for Magento using the stape GTM server-side plugin.
Jun 21, 2023Server-side Google Analytics 4 for Magento
In this guide, find out how to set up server-side Google Analytics 4 for Magento using Stape Server GTM plugin.
Jun 20, 2023Server-side GTM extension for Magento 2
Don't miss out on the benefits of server-side tagging for Magento. Learn how to set it up with Stape’s plugin in this quick and easy guide!
Jun 19, 2023Conversion tracking on Shopify upsell page with sGTM
In this article you will find out how to start conversion tracking on Shopify upsell page with server Google Tag Manager and get additional income generated by upsells and have as accurate tracking as possible.
May 29, 2023What is Google Tag Assistant and how to use it
In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
May 26, 2023Your tagging server is out of date and no longer supported. Solution.
In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
May 24, 2023How to set up Klaviyo for Shopify via server Google Tag Manager
Learn how to set up Klaviyo for your Shopify store using the server Google Tag Manager container.