Stape
Feb 26, 2024

Guide to debugging and monitoring server-side tracking configuration

Discover tips for efficient debugging and monitoring server-side tracking setups, ensuring accurate data collection.

Feb 16, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Jan 29, 2024

The impact of third-party cookie deprecation on affiliate marketing

Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.

Jan 11, 2024

Server-to-server tracking in server Google Tag Manager

Learn how to set up server-to-server (s2s) tracking in the server Google Tag Manager, as well as its benefits and possibilities.

Edited Feb 8, 2024

Google Consent Mode V2

Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.

Edited Jan 24, 2024

Case Study: MecShopping doubled from 24% to 50% with user tracking consent

Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.

Edited Jan 24, 2024

Case study: Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and Server-Side Tracking

Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.

Edited Nov 17, 2023

Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Edited Jan 15, 2024

Server-side consent management with sGTM and Cookiebot

Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook conversion API.

Edited Nov 27, 2023

Microsoft Ads (Bing) Offline Conversion tracking

A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.

Edited Jan 15, 2024

Cookieless GA4 tracking using server GTM

This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.

Edited Jan 24, 2024

Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking

Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.

Edited Jan 24, 2024

Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4

Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.

Oct 31, 2023

Server to server Voyado tracking using server Google Tag Manager

In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.

Edited Jan 29, 2024

Case study: Migrating from Web to Server-Side Tracking

How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.

Sep 21, 2023

Google Tag, Configuration and Event Settings Variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

Edited Feb 12, 2024

Chrome disables third-party cookies for 1% of users in Q1 2024

Google Chrome will phase out of 3rd party cookie support for 1% of its users by Q1 of 2024. Find out what this change means for advertisers and how to prepare for 3rd party cookie deprecation.

Edited Sep 5, 2023

Leadfeeder IP-Enrich Variable for server Google Tag Manager

We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.

Jul 28, 2023

Type Convertor Variable for Google Tag Manager Server Container

Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.

Jul 18, 2023

What are Transformations in server Google Tag Manager

Learn how to add, remove and override event data in server Google Tag Manager with the help of Transformations.

Jul 11, 2023

The smart way to anonymize user data and use consent mode in Google Analytics 4 using GEO headers

Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.

Jul 4, 2023

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.

Edited Dec 15, 2023

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Jun 22, 2023

Region-specific tags behavior in Google Tag Manager

Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.

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