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Jun 13, 2024

Case Study: Finnish 🇫🇮 sustainability leader measures 25% more conversions with sGTM

Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.

Jun 12, 2024

Cookieless targeting: how does it work?

Learn how to target customers without cookies successfully and what cookieless targeting strategies are worth giving a try.

Jun 5, 2024

Cookieless Advertising: Strategies and Solutions

Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.

May 28, 2024

Write data to BigQuery from Google Analytics 4

Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.

May 28, 2024

Cookies, the GDPR, and the ePrivacy Directive

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 20, 2024

Stape: An Alternative to Google Cloud Platform (GCP) for Server GTM Hosting

Find out what Stape: as an alternative to Google Cloud Platform (GCP) has to offer for server GTM hosting

May 16, 2024

Case study: ZweiDigital with SportSpar got 24% Cost-per-Purchase reduction and 32% Improvement of ROAS

Find out about several improvements that came from the switch to Google Tag Manager Tracking hosted by Stape.

May 13, 2024

Webgains server-to-server conversion tracking

In this blog post we’ll talk about how to use Webgains tag and describe the main points of the setup.

May 9, 2024

Zero, First, and Third-Party Data: Explained for a Cookieless World

Master all types of data and make the most of 0, 1st, 2nd, and 3rd party data in the upcoming cookieless future. Find the best tips on handling 1st party data.

Apr 22, 2024

Case Study: McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating

This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.

Apr 16, 2024

Case Study: Rooza Online Marketing A/B testing client- and server-side tracking with a Dutch Research Institute

Explore Rooza's A/B testing case study on tracking methods with a Dutch Research Institute.

Apr 15, 2024

Profit Over Ad Spend based tracking for Google Ads and Google Analytics

Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.

Apr 12, 2024

Update to IPv6 for Facebook events with Stape

Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.

Apr 2, 2024

Make your tracking HIPAA-compliant

Learn how to make your tracking HIPAA compliant using server-side tracking and Stape Anonymizer power-up.

Mar 25, 2024

Adform tag for server-side Google Tag Manager

Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.

Mar 5, 2024

Building a custom CDP and enriching event data using server-side GTM

This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.

Feb 26, 2024

Guide to debugging and monitoring server-side tracking configuration

Discover tips for efficient debugging and monitoring server-side tracking setups, ensuring accurate data collection.

Feb 16, 2024

CJ server-to-server tracking using server Google Tag Manager

Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!

Jan 29, 2024

The impact of third-party cookie deprecation on affiliate marketing

Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.

Jan 11, 2024

Server-to-server tracking in server Google Tag Manager

Learn how to set up server-to-server (s2s) tracking in the server Google Tag Manager, as well as its benefits and possibilities.

Dec 13, 2023

Google Consent Mode V2

Learn about Google Consent Mode v2 platform and whether it impacts server-side tracking.

Dec 5, 2023

Case Study: MecShopping doubled from 24% to 50% with user tracking consent

Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.

Dec 5, 2023

Case study: Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and Server-Side Tracking

Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.

Nov 15, 2023

Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Nov 9, 2023

Server-side consent management with sGTM and Cookiebot

Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook conversion API.

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