Learn what Protected Audience API is, how it changes online advertising and how first-party data can help.
Jul 4, 2024Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Jun 7, 2024Discover what Unassigned and not set Traffic means in Google Analytics 4, how to prevent it, and strategies to resolve it.
May 28, 2024Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
Apr 15, 2024Learn how to send value to Google Ads and Google Analytics to enable Profit Over Ad Spend based campaigns.
Mar 14, 2024Learn easy steps to identify and filter out spam traffic in GA4 using Stape's bot detection power-up, ensuring cleaner, more reliable analytics.
Dec 5, 2023Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.
Dec 5, 2023Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.
Nov 6, 2023This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
Nov 1, 2023Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.
Jul 11, 2023Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.
Jul 4, 2023Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
Apr 18, 2023In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Apr 13, 2023Learn how you can use Stape's Cookie Keeper to increase first-party cookie lifetime set by third-party IPs in Safari 16.4 and other browsers using ITP.
Mar 28, 2023In this guide, find out how to set up server-side Google Analytics 4 for WordPress using GTM server-side plugin by Stape.
Sep 15, 2022Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.
Sep 6, 2022Learn how to use Google Analytics in a GDPR-compliant way with our new 100% European server GTM hosting.
Nov 30, 2021This post will cover the use of a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.
Feb 6, 2021Google released a Server-Side version of Google Tag Manager in 2020. Server-side tracking is more complicated than the web container set up, at least for now, since the idea and technology behind server tagging are entirely different from what we used to have on the web. But server-side tagging will give your site huge benefits. Server-side tagging is getting more popular due to its ability to track people using AdBlockers, browsers with ITPs, and other tracking restrictions. The purpose of this article is not to convince you to start using server-side tagging (there is another blog post that describes the main benefits of server-side tracking). I assume that you’ve already decided to implement server-side tagging on your site. This blog post will show you how to check whether Server-Side tracking for GA4 and Facebook conversion API was set up correctly.
Jan 22, 2021Want to track the results of your Google Ads (AdWords) campaigns? Then you need to see what users were doing on the site after they clicked on your ad. The typical user actions include submitting a contact form, adding something to a cart, or completing a purchase. What if you decided to move your tracking to a server-side? In this article, I’ll show you how to set up Google Ads (AdWords) conversion tracking using Google Ads tag for the Google Tag Manager server container.
Dec 24, 2020You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?
Nov 25, 2020A common issue for data analytics and sales managers is the accurate tracking of user behavior and conversions. And often, they might face a problem that seems to have no solution. Or alternatively, there are no developers who can do this, and the next update of the site is planned only for next month.
Nov 22, 2020What if you are faced with spam in Google Analytics reports? Does it mean that someone can access your Google Analytics accounts? Or maybe someone can modify data inside your GA? How can you prevent it? There are two main types of Measurement Protocol spam: referral traffic and events spam. More rarely you can see spam in languages, keywords, URLs, transactions, and so on. In this article, I will explain what Measurement Protocol spam is and how you can prevent it with the help of Google Tag Manager Server-Side tagging.
Nov 12, 2020In this article, I will describe the advantages of using GA4 and GTM server tagging. You can use it as a step-by-step guide on how to send events to GA4 via the GTM server container. As for eCommerce/enhanced eCommerce, I will cover it in another article.
