Stape
May 9, 2022

Troubleshooting server-side tagging using server GTM logs

Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.

Edited Oct 24, 2022

Read data from Google Sheet to server Google Tag Manager

How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.

Apr 9, 2022

How to connect Google Service Account to stape

Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.

Edited Oct 24, 2022

SendGrid tag for server Google Tag Manager

Stape created a Sendgrid tag for the server Google Tag Manager container that simplifies Sendgrid integration. In this blog post, I want to show how to use the Sendgrid tag for sGTM.

Edited Oct 24, 2022

Consent mode in server Google Tag Manager

In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.

Edited Oct 17, 2023

Extend cookie lifetime using server-side Google Tag Manager

Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.

Edited Oct 24, 2022

Server-side tagging use cases

Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.

Edited Dec 26, 2023

How to set up tagging server URL for server GTM

Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.

Edited Jan 22, 2024

How to start with server-side tracking

If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.

Edited Oct 24, 2022

Server-side tagging vs client-side tagging

Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.

Feb 11, 2022

Server-side Google Tag Manager errors and how to fix them

Do you have trouble setting up your cloud server container for Google Tag Manager? This blog post will help you troubleshoot the errors and get your tagging server running. Find out about the most popular errors with solutions and tips on how to fix them.

Edited Mar 27, 2022

Taboola server-side tracking using server Google Tag Manager

Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.

Edited Oct 24, 2022

What is Server-Side Tagging?

Wondering what server-side tagging is and how it works? This blog post will explore all that and more!

Edited Oct 24, 2022

Benefits of server-side tagging

There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.

Edited Feb 21, 2024

How to switch server GTM hosting from Google Cloud to stape

There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.

Edited Oct 24, 2022

Server-side tracking and GDPR

How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.

Edited Oct 24, 2022

How to set up server-side affiliate tracking using server Google Tag Manager

Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.

Edited Feb 5, 2022

Track user source/medium flow using server Google Tag Manager

This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.

Edited Feb 23, 2024

Benefits of stape hosting for Google Tag Manager server

Hosting your server Google Tag Manager on stape is the best way to set up server-side tagging. Here's why...

Edited Oct 24, 2022

How to create data layer for server-side Google Tag Manager

Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.

Edited Oct 24, 2022

What platforms support Google Tag Manager server-side tagging

Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.

Edited Feb 23, 2024

How much does server GTM cost and why Stape is cheaper than Google Cloud’s App Engine

What cost can you expect for server Google Tag Manager hosted on Google Cloud? Is it a good idea to use a test environment on the productions site. Why stape’s hosting for server GTM is cheaper and how we secure our user’s data.

Edited Jan 24, 2024

Conversions API Gateway: The easiest way to implement Meta’s Conversions API

Meta’s Conversions API Gateway is the newest approach in setting up Conversions API and it looks like it’s the easiest one. Meta’s Conversions API Gateway receives events from the browser and sends them to the Conversions API. With Meta’s Conversions API Gateway, you won’t need to set up event deduplication, send user parameters and events from the server. Another huge advantage is having multiple domains/pixels within a single instance of Meta’s Conversions API Gateway.

Edited Oct 24, 2022

Debug incoming webhooks in Google Tag Manager server preview

One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.

Edited Oct 24, 2022

Avoid Google Tag Manager blocking by Adblockers

Find out how to use server-side tracking with Google Tag Manager and avoid being blocked by AdBlocker.

Host your GTM server at Stape