Blog / gtm server
How Chrome’s 3rd party cookies blocking impacts the future of online marketing
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Nov 23, 2022Server-side tracking tools
In this blog post, we'll talk about tools that help you implement server-side tracking on your website, which can improve your website's performance and make it easier to analyze user behavior and conversions.
Oct 25, 2022Actionable tips to improve Facebook conversion attribution
Looking to get the most out of your Facebook ads attribution? Look no further! These actionable tips will help you improve your Facebook conversion attribution with the help of server-side tracking.
Updated Oct 24, 2022How to set up Refersion tag using Google Tag Manager
Want to improve your affiliate tracking? This blog post is for you! Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
Updated Oct 24, 2022How to set up Impact server to server conversion tracking
In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
Jul 22, 2022Pinterest conversion API
Pinterest recently released a beta version of Pinterest Conversion API. Learn how to set up Pinterest CAPI using stape tag for server Google Tag Manager container.
Updated Oct 24, 2022Send dataLayer push from server GTM to web GTM
Learn how to send datalayer push from server Google Tag Manager to web GTM using the stape’s Data Client and Data Tag.
May 9, 2022Troubleshooting server-side tagging using server GTM logs
Find out how to use server GTM Logs to troubleshoot common problems with server-side tagging. This includes an example of a real-world issue we ran into, and the steps taken to solve it via the logs.
Updated Oct 24, 2022Read data from Google Sheet to server Google Tag Manager
How to read data from a Google Sheet and use it inside your server-side Google Tag Manager setup.
Apr 9, 2022How to connect Google Service Account to stape
Learn how to create a Google Service Account and connect it to your stape container in this step-by-step tutorial. Doing so will allow you to integrate server Google Tag Manager with BigQuery and Firestore.
Updated Oct 24, 2022SendGrid tag for server Google Tag Manager
Stape created a Sendgrid tag for the server Google Tag Manager container that simplifies Sendgrid integration. In this blog post, I want to show how to use the Sendgrid tag for sGTM.
Updated Oct 24, 2022Consent mode in server Google Tag Manager
In this guide, we want to talk about consent mode, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
Updated Oct 17, 2023Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Updated Oct 24, 2022Server-side tagging use cases
Google’s release of a new server-side container makes it easier than ever for companies to implement server-side tagging. Due to recent changes in the use of 3rd party cookies and tracking restrictions, it is highly recommended to replace client-side tracking with server one or use web and server tracking in parallel.
Updated Dec 26, 2023How to set up tagging server URL for server GTM
Setting up a tagging server is the first step if you want to implement server-side tagging. Tagging server works as a proxy and communicates between the data source (website or CRM) and the analytics platform. In this blog post, I want to talk about what tagging server is and how to set up a tagging server URL for the server Google Tag Manager container.
Updated Apr 23, 2024How to start with server-side tracking
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.
Updated Oct 24, 2022Server-side tagging vs client-side tagging
Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method to help you decide.
Updated Mar 13, 2024Server-side Google Tag Manager errors and how to fix them
Do you have trouble setting up your cloud server container for Google Tag Manager? This blog post will help you troubleshoot the errors and get your tagging server running. Find out about the most popular errors with solutions and tips on how to fix them.
Updated Mar 27, 2022Taboola server-side tracking using server Google Tag Manager
Taboola's server-side integration has several advantages over pixel integrations, including more accurate results, faster website page speed, and better data control. This blog post will talk about how you can use the server Google Tag Manager to set up Taboola s2s integration.
Updated Oct 24, 2022What is Server-Side Tagging?
Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
Updated Oct 24, 2022Benefits of server-side tagging
There are many benefits to implementing server-side tagging. Find out what they are and how you can use them for your business or site.
Updated Feb 21, 2024How to switch server GTM hosting from Google Cloud to stape
There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to stape.io.
Updated Oct 24, 2022Server-side tracking and GDPR
How you can use server-side tracking to comply with GDPR. Plus, some tips on using consent mode in the server Google Tag Manager and protecting users' data.
Updated Oct 24, 2022How to set up server-side affiliate tracking using server Google Tag Manager
Why you should set up server-side affiliate tracking. Plus, a step-by-step guide on how to set up server-side affiliate conversion tracking using server Google Tag Manager.
Updated Feb 5, 2022Track user source/medium flow using server Google Tag Manager
This post will cover using a custom tag for the google tag manager server container to track users first, last, and all in between source/mediums.