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Dec 5, 2023

Case Study: MecShopping doubled from 24% to 50% with user tracking consent

Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.

Dec 5, 2023

Case study: Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and server-side tracking

Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.

Nov 15, 2023

Accessing original user IP when using Own CDN

A guide on how deal with IP addresses when using Own CDN.

Nov 9, 2023

Server-side consent management with sGTM and Cookiebot

Here, we will show how to set up consent management for server-side Google Analytics 4 and Facebook conversion API.

Nov 7, 2023

Microsoft Ads (Bing) offline conversion tracking

A step-by-step guide on how to send data to Microsoft Ads (Bing) Offline Conversion using Server Google Tag Manager Container.

Nov 6, 2023

Cookieless GA4 tracking using server GTM

This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.

Nov 6, 2023

Yahoo Conversion API using server Google Tag Manager

In this blog post we’ll talk about how to use Yahoo Conversion API and describe the main points of the setup.

Nov 1, 2023

Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking

Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.

Nov 1, 2023

Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4

Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.

Oct 31, 2023

Server to server Voyado tracking using server Google Tag Manager

In this article, we'll walk you through setting up the server-to-server Voyado tracking using server Google Tag Manager.

Oct 5, 2023

Case study: Migrating from web to server-side tracking

How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.

Sep 21, 2023

Google Tag, configuration and event settings variables in web GTM

Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.

Sep 19, 2023

Chrome disables third-party cookies for 1% of users in 2024

Google Chrome will phase out of 3rd party cookie support for 1% of its users by Q1 of 2024. Find out what this change means for advertisers and how to prepare for 3rd party cookie deprecation.

Sep 1, 2023

Leadfeeder IP-Enrich Variable for server Google Tag Manager

We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.

Jul 28, 2023

Type Сonvertor variable for Google Tag Manager server container

Find out how Type Convertor Variable works and how to set it up in server Google Tag Manager container.

Jul 18, 2023

What are Transformations in server Google Tag Manager

Learn how to add, remove, and override event data in server Google Tag Manager with the help of Transformations.

Jul 11, 2023

The smart way to anonymize user data and use consent mode in Google Analytics 4 using GEO headers

Learn how to improve data quality after implementing consent mode and anonymization using Stape’s GEO headers power-up.

Jul 4, 2023

Significant fines imposed by Swedish data protection agency for inadequate measures in Google Analytics use

Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.

Jun 23, 2023

Would you like to become a Stape partner?

Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.

Jun 22, 2023

Region-specific tags behavior in Google Tag Manager

Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.

Jun 21, 2023

Facebook conversion API for Magento

Learn how to quickly and easily set up Facebook conversion API for Magento using the stape GTM server-side plugin.

Jun 21, 2023

Server-side Google Analytics 4 for Magento

In this guide, find out how to set up server-side Google Analytics 4 for Magento using Stape Server GTM plugin.

Jun 20, 2023

Server-side GTM extension for Magento 2

Don't miss out on the benefits of server-side tagging for Magento. Learn how to set it up with Stape’s plugin in this quick and easy guide!

Jun 19, 2023

Conversion tracking on Shopify upsell page with sGTM

In this article you will find out how to start conversion tracking on Shopify upsell page with server Google Tag Manager and get additional income generated by upsells and have as accurate tracking as possible.

May 29, 2023

What is Google Tag Assistant and how to use it

In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.

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