Marketing & Privacy insights

  • Privacy

    Cookieless targeting: how does it work?

    Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.

    By Liudmyla KharchenkoSep 7, 2026

  • Privacy

    Cookies, the GDPR, and the ePrivacy Directive

    What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.

    By Liudmyla KharchenkoOct 5, 2026

  • Privacy

    Zero and first-party data explained

    Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.

    By Liudmyla KharchenkoAug 18, 2026

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