New solutions for Odoo users: Stape Conversion Tracking apps

Stape team has developed and released two new solutions for Odoo users - Conversion Tracking apps for Odoo CMS and Odoo CRM. These apps are created to make tracking setup simpler and help businesses collect more accurate conversion data using server-side tracking.

The tracking setups face challenges due to data privacy laws, browser restrictions, and the impact of ad blockers. Client-side tracking often leads to incomplete data. 

Stape Conversion tracking apps for CRM and CMS help businesses to:

• Capture both online and offline conversion data
• Improve data accuracy and attribution
• Recover more conversions and increase ROAS
• Reduce reliance on browser-based tracking

The Stape Conversion Tracking app for Odoo CMS allows you to connect the Odoo website with Google Tag Manager and Stape’s server-side infrastructure without complex manual setup.

The app automatically captures ecommerce interactions. These events are structured and sent to Google Tag Manager and to a server-side container (if you have server-side tracking configured). In this way, you can collect data more consistently and accurately. 

The Stape Conversion Tracking app for Odoo CRM focuses on converting CRM activity into marketing data.

The app monitors Opportunities within Odoo CRM and automatically sends conversion events when leads move through pipeline stages or meet defined conditions. These events can be delivered through server-side integrations such as server GTM, Meta Conversions API Gateway, or Signals Gateway.

It allows you to enrich the marketing platforms with CRM data. With the help of Stape’s app, you can send offline conversions data without manual uploads or complex integrations.

Both apps are available in the Odoo Apps marketplace under “Stape Conversion Tracking”; alternatively, you can access them through direct links below:

• Stape Conversion Tracking CMS app
• Stape Conversion Tracking CRM app

Send more reliable and precise data with Stape’s apps for Odoo!