Updates
Google expands EU user consent policy to Switzerland from July 31, 2024
Learn about Google's expanded EU User Consent Policy, now covering Switzerland, and how Stape's solutions help you stay compliant with data protection laws.
Jan 30, 2025
News
Updates
Third-party cookie will be blocked in Chrome versions as part of Privacy Sandbox
Prepare for Chrome's cookie updates. This guide explains server-side tracking, custom domains, and Cookie Keeper to prolong cookie lifetime and enhance privacy.
Apr 9, 2025
Updates
Microsoft requires UET consent mode for GDPR compliance
Microsoft is encouraging users to implement Consent Mode with Universal Event Tracking to ensure compliance with GDPR and other privacy regulations.
Apr 9, 2025
Webinars
[Stape & Meta Webinar] Conversion API Gateway vs. server GTM: what to use, why and when
On July 25th we had a live webinar where you were able to learn the difference between Meta CAPI and Meta CAPIG.
May 13, 2025
Updates
[GA4] New recommended events: lead generation
Find GA4's new lead events! This guide explains how to use events like working_lead and close_unconvert_lead, including key parameters for accurate lead tracking
Jun 18, 2025
Updates
[GAds] Checkbox "Include user-provided data” is no longer available in server-side Google Ads conversion tag in sGTM
Google has updated the method for sending user data to the server-side Google Ads conversion tag. The checkbox "Include user-provided data" is no longer available.
May 28, 2025
Webinars
[Stape Webinar] Google Ads Conversion Tracking for Shopify - Advanced Server-Side Setup
Join our live webinar to learn how to set up Google Ads conversion tracking for your Shopify store. Save your spot for June 27th at 5:00 PM CET.
Jun 5, 2025
Conferences
MeasureCamp Copenhagen 2024
Here you can find photos and a description of how Stape visited Copenhagen for MeasureCamp 2024.
Sep 10, 2024
Updates
Google Chrome: Cookie deprecation explained
Learn Chrome's plan to deprecate third-party cookies with the Privacy Sandbox. This guide covers the timeline and what it means for web privacy and functionality.
Sep 11, 2026
Updates
GTM container quality: your website`s tags diagnostics
Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup.
Sep 10, 2024
Webinars
Webinar from Meta: Set up Conversions API Gateway with Stape!
Meta hosted a session on April 3-4, 2024, showing how to set up Conversions API independently, without the need for development assistance or any other tools.
Jun 20, 2025
Conferences
MeasureCamp Helsinki 2024
Here you can find photos and a description of how Stape visited Helsinki for MeasureCamp 2024.
Sep 10, 2024
Updates
March 2024 release: Google Analytics key events update
Google Analytics' new key events improve conversion tracking, aligning metrics with Google Ads. Measure user actions and enhance cross-channel reporting.
Apr 9, 2025
