22% conversions increase for Lingopie | Vakulski-Group

Vakulski-Group is a marketing agency that helps SaaS, Games and Ecommerce companies to improve their business bottom line through data-driven strategies and CRO practices. 

Unlike other Vakulski-Group clients, Lingopie required a complex server-side tagging setup, integrating data from the Measurement Protocol into the server GTM container. This was necessary due to their diverse online platform, which included both a website and two mobile apps (iOS and Android).

Before working with Stape partner, the client had partnered with several agencies and consultants to address issues with inaccurate conversion reporting in Google Ads and Meta Ads. These reporting discrepancies had led to higher CPCs and significantly lower conversion rates, but none of the previous efforts successfully resolved the problem.

After investigating the client's complex setup, fixing numerous bugs, and cleaning the containers, the Vakulski-Group team recommended splitting the client's setup into two parts: an online platform and mobile apps. The mobile apps would send data via the Measurement Protocol, while the online platform would send data via the native GA4-client. At that time, over 85% of the client's conversions occurred through the online platform, and the client was not running ads for mobile apps.

The client used Google Cloud Platform for sGTM hosting before switching to Stape. Google Analytics 4 was the primary marketing tool, and the key metrics were new website visitors, registrations, free trials, and first-time subscribers.

Vakulski-Group convinced Lingopie to switch to Stape because it provided clear Logs, Monitoring feature, and sGTM Preview header config, which allowed to troubleshoot the client’s implementation and resolve all issues properly.

Due to the large volume of events, Stape was a much better solution than the Google Cloud Platform, allowing to convince the client to transition. The client has never regretted this decision!

The implementation of Custom Loader, Cookie Keeper, User ID, Logs, Monitoring etc. took 21 days.

After migration to Stape from the Google Cloud Platform, the client’s existing Google Analytics 4 property stopped receiving server-side events, and it was unclear why. The setup was identical to that of the other agency clients and worked well for all of them. 

However, after spending a lot of time in Stape logs, chatting with the custom support team, and reading a lot of information, Vakulski-Group understood that GA4 can be buggy, and sometimes it makes sense to create a new account. An entirely new account was created (not property, but account!) in GA4 for the client and after they changed the Measurement ID to the new GA4 account, all the client’s data started to appear there immediately. 

After the setup started working well for GA4, then Google Ads and Meta Ads setup was migrated to the new sGTM via Stape too, and it was found that the new setup fixed all issues the client had. 

After migrating to server-side tagging on Stape, a 22% increase in traffic and conversions was observed. The same thing happened with Google and Meta Ads platforms.

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