Meta Custom Audiences tag

The Stape team has developed the Meta Custom Audiences tag, which automates the adding or removal of users from your Meta audiences based on real-time site events. The tag communicates directly with the Meta API, ensuring your lists stay accurate without relying on manual uploads. Add this tag to your server container to start optimizing your reach in Meta!

How it works

The tag collects user identifiers from your website or app and securely transmits them to Meta Ads. It can update, add, or remove users from your custom audiences in real-time, ensuring your marketing campaigns target the right people at the right time.

Benefits of the Meta Custom Audiences tag

• Easily manage Meta Custom Audiences. Add or remove users from specific or all audiences automatically to save time and reduce manual work in audience management.
• Increase Audience Match Rate. By sending first-party data directly from your server, you can bypass browser restrictions and ad blockers that can interfere with user identifiers. This ensures more accurate user IDs and a higher Audience Match Rate in Meta Ads.
• Send large batches of audience data efficiently. Upload up to 10,000 users per request to Meta audiences so you can scale marketing campaigns quickly without system bottlenecks.
• Secure user data during transmission. Automatically hash user identifiers with SHA256 if they aren’t pre-hashed, so you can protect personally identifiable information and stay compliant with privacy regulations.

Start automating your Meta audiences - configure Stape’s tag!

Useful links:

• Meta/Facebook Custom Audiences by Stape in the GTM Template Gallery.
• Meta Custom Audiences guide: how to create and automate.
• Meta Connection by Stape.