The AdRoll platform provides marketing services for its clients that aim to optimize marketing strategy across different channels. If you use AdRoll for business needs, you would want to integrate the platform with your website. Such an integration will let you track data more effectively using only GTM.
Check out Stape’s AdRoll tag that provides seamless integration and allows you track standard events such as pageviews, adding to cart, purchases and setting up the custom events to meet your needs. In addition, you can configure the receiving server, app/device data, and/or custom data parameters along with the event.
As the tag works on the server GTM container, you will benefit from precise data tracking, high data control, and faster page load!
Check the benefits that Stape's Sendlane tag offers for server GTM and start building integration with the Sendlane platform.
Find out how the Query Replacer variable can help avoid the removal of UTM parameters in the URL.
Discover JSON Converter variable by Stape. Easily configure it to stringify or parse data for smooth integration with Google Tag Manager.
