[Stape webinar] Meta CAPI in 2026: what changed, what works, and your questions answered

Meta Conversions API has evolved from a way to send website conversions server-side into a broader part of Meta's web data foundation. In this webinar, Meta and Stape will look at how CAPI has changed, the implementation options available today, and what a strong CAPI for Web setup should include beyond simply sending server events.

Speakers: 

Dan Murovtsev, Product Manager @ Stape

Katie Glass, Product Marketing Manager @ Meta

1. Meta CAPI then and now 

 See how Conversions API has evolved, how it works alongside Meta Pixel, and what has changed for advertisers.

2. Meta CAPI in 2026: setup options

 Explore the main CAPI implementation paths available today and how to choose the right approach for your setup.

3. What does a strong CAPI for Web setup look like today?

 Learn what to look for in a well-configured setup, from data quality and event coverage to more reliable signal delivery.

4. Ask Meta & Stape Anything

 Bring your questions about CAPI setup, implementation, troubleshooting, and best practices for an extended live Q&A.

• Performance marketers and paid social specialists working with Meta Ads
• Tracking and analytics specialists responsible for Meta Pixel and Conversions API
• Digital agencies managing Meta tracking setups for clients

Click the button below to get the webinar presentation.

• Facebook Conversions API vs. Facebook Pixel
• Facebook Event Match Quality – what it is and how to improve it
• How to Set Up Facebook Conversion API + Events Deduplication & Hash User Data
• Meta Conversions API Gateway vs. Conversion API
• Meta Conversions API for Shopify
• Meta Conversions API for WordPress
• Meta Conversions API for Bigcommerce
• Meta Conversions API for Magento
• Stape's Setup Assistant for Google Tag Manager