[Stape webinar] Stape MCP servers and AI Assistant

Managing tracking setups often requires switching between multiple platforms, reviewing configurations manually, and spending time finding the right information. In this webinar, you’ll learn how Stape MCP servers connect AI assistants with Stape, GTM, and GA4, explore Stape AI Assistant, and see practical use cases for analyzing setups, troubleshooting issues, and simplifying everyday tracking tasks.

Speakers: 

• Dan Murovtsev, Product Manager @ Stape

• Manisha Mistry, Technical Director @ MeasureU

1. What MCP is and why it matters

Learn how Model Context Protocol connects AI assistants with external tools and data.

2. Stape MCP servers: Stape, GTM, and GA4

Explore MCP integrations for Stape, Google Tag Manager, and Google Analytics 4.

3. Stape AI Assistant

See how Stape AI Assistant can support tracking-related tasks, finding information, and troubleshooting.

4. Practical demo

Watch real examples of using AI assistance to analyze setups, access data, and simplify workflows.

5. Q&A session

Get answers about MCP setup, functionality, and implementation.

• Tracking specialists and server-side GTM users
• Digital marketers, analysts, and agencies working with GTM and GA4
• Marketing teams exploring AI-powered workflows for tracking and analytics

Click the button below to get the webinar presentation.

• Stape MCP servers
• Stape AI Assistant
• How to set up the Stape MCP server
• How to configure the MCP Server for Google Tag Manager
• How to configure the MCP Server for Google Analytics 4