[Stape webinar] Tracking challenges in AI browsers: what marketers and analysts should know

AI browsers are creating new challenges for digital measurement. Built-in ad blockers, cookie restrictions, and consent blockers can all reduce the visibility marketers and analysts rely on to understand performance. At the same time, AI-driven traffic and emerging protocols like UCP are starting to reshape how online journeys may be tracked.

In this webinar, we’ll look at what these changes mean in practice - from recognizing AI traffic to understanding where tracking breaks and how to make it more resilient.

Speakers: Dan Murovtsev, Product Manager @ Stape

1. AI browsers overview and tracking challenges.

Understand how AI browsers are changing the rules of measurement through ad blocking, cookie limitations, and consent disruption.

2. Recognizing AI traffic.

Learn how to spot AI-driven traffic and understand the current limits of detection in analytics platforms.

3. Universal Commerce Protocol.

Explore how UCP could reshape digital measurement as AI agents become part of the customer journey.

4. Live demo.

See how AI browser restrictions cut tracking in practice - and how Custom Loader helps you overcome those limitations.

5. Q&A session.

• Performance marketers looking to protect attribution and campaign insights
• Analytics and martech specialists focused on data quality and tracking setup
• Ecommerce and digital leaders preparing for the future of measurement

Click the button below to get the webinar presentation.

• Server-side tracking benefits: what it is and why it matters in 2026.
• Avoid Google Tag Manager and GA4 blocking.
• Custom GTM and GA4 Loader.
• Advanced bot traffic guide: filtering, prevention, and blocking.

• Stape’s Setup Assistant for Google Tag Manager.
• Stape's Website Tracking Checker - free tool.